Advertising Content Strategist, Remote
Somebody has to write the line that stops a scroll. That's this job. We need a writer who can look at a campaign brief, figure out what the audience actually wants to hear, and say it in 12 words instead of 40.
Both full-time and part-time schedules are open right now, and the whole role is remote.
The Job, Plainly
You'll write ad copy. A lot of it — headlines, short-form ad variants, landing pages, email sequences that support a launch. Some weeks you'll be polishing a single hero line for two days. Other weeks you'll turn around fifteen ad variants before Thursday because a client's budget just got approved. You'll sit close to the design and media-buying teams, since copy that ignores the media plan tends to underperform, no matter how clever it is.
What You'd Actually Be Doing
- Writing and revising ad copy across Meta, Google Ads, LinkedIn, and programmatic display
- Building out messaging angles before a campaign launches, not after
- Sitting in on creative reviews with designers and media buyers
- Reading performance data and rewriting whatever copy is dragging down click-through or conversion
- Keeping brand voice consistent even when you're juggling three or four accounts
- Watching what competitors are running and pulling useful ideas from it
- Walking teams or clients through your reasoning when they ask why the copy says what it says
Who We're Looking For
This isn't an entry-level writing gig. We need someone who's already watched their copy live or die by a metric.
- Education: Bachelor's degree
- Experience: At least 2 years writing ad copy or content marketing in a paid-media context
- Clean, controlled written English — grammar you don't have to think about
- Some real exposure to how ad platforms handle targeting and bidding, enough to know why copy sometimes has to change for the algorithm, not just the audience
- No fear of a spreadsheet full of CTR and conversion numbers
- Can run three projects at once without anything slipping
- Samples. Actual ones — not just a resume line that says "wrote ads"
Would Be Nice
- You've run or read A/B tests on your own copy
- Some grasp of SEO, especially how keyword intent shapes ad messaging
- Comfortable in Google Analytics, Meta Ads Manager, or Canva
- Background writing for e-commerce, SaaS, or a D2C brand
- Interest in why people actually click things — consumer psychology, basically
Pay and Perks
Most listings on Naukri Mitra list "flexibility" and leave it there. Here's what it means in practice: you pick your hours, we tell you what's expected of you, and nobody's watching a green dot to see if you're online.
- Fully remote, with full-time or part-time hours — your call
- $65,000 a year for full-time, prorated for part-time
- Health coverage if you're full-time
- Paid time off plus the standard holidays
- Training budget and access to copywriting resources when you want them
- Bonuses tied to actual performance, not tenure
- A real path to a senior content or strategy title if the work holds up
How the Team Actually Works
It's a small team, which means your work doesn't disappear into a pile. It also means feedback is blunt — you'll hear specifically what's not working, not a vague "let's revisit this." People here care more about whether the copy converts than whether it sounds nice in a meeting.
Most days run async. We hop on video occasionally to talk through performance or plan the next sprint, but nobody expects you glued to Slack from 9 to 5. If that kind of setup makes you nervous, this probably isn't the right fit. If it sounds like relief, it probably is.
Applying
Attach your resume, then drop in whatever copy work you're proudest of — a short ad, a full landing page, doesn't matter, as long as it shows range. Got a number attached to any of it, like a CTR lift or a conversion jump? Say so. That single data point tells us more than three paragraphs of a cover letter ever will.
We're reviewing applications as they come in, not on some fixed monthly cycle. Strong fits hear back within a week or so, and the next step is usually a short call rather than a written test.
