Hire a Product Description Writer for Listings That Sell
Hire a product description writer for product titles, bullet points, descriptions and A+ content across Amazon, Flipkart, Meesho and your own Shopify store. Gigs on Naukri Mitra start at ₹299 per order.
What a product description writer delivers
A listing has several parts, and each marketplace treats them differently. When you hire a product description writer, a full listing order usually includes:
- A product title built around the main search term, within the marketplace's character limit.
- Five bullet points covering the main features and benefits, size, material and use.
- A description of 150 to 300 words for the product page.
- Backend keywords or search terms, where the marketplace allows them.
- Text for A+ content modules, if your brand is registered on Amazon.
How to write benefits, not features
A feature is what the product has; a benefit is what the buyer gets. "1,200 W motor" is a feature. "Grinds turmeric and dry chillies without overheating" is a benefit. Good listings put the benefit first and the feature as proof. Pairing product features and benefits this way answers the buyer's real question: what will this do for me?
Product description writing price per product in India
Most freelancers quote per product, with discounts for larger catalogs. Typical rates:
| Work | Typical freelance rate |
|---|---|
| Short description only (Shopify, Meesho) | ₹50–₹200 per product |
| Amazon bullet points and title writing service | ₹150–₹500 per product |
| Full Amazon or Flipkart listing with keyword research | ₹300–₹1,000 per product |
| Amazon A+ content text (5–7 modules) | ₹1,000–₹4,000 per product |
| Variants of one product (colors, sizes) | ₹20–₹100 per variant |
Hire a freelancer to write 100 product descriptions
For 100 similar products, such as kurtis or phone cases, expect ₹5,000 to ₹25,000 in total depending on depth. If you hire a product description writer for a catalog this size, agree on a sample batch of five first, approve the format, then release the rest in batches of 20 to 25. Gigs for this service start from ₹299.
Writing Amazon listings that rank and convert
Amazon is where most sellers hire a product description writer first, because its listing rules are strict and small errors can block a listing.
How to write an Amazon product description
Start with the category style guide in Seller Central, since rules differ by category. Put the brand, product type, key feature, size or quantity in the title. Write bullets that each open with a short benefit phrase, then the detail. Avoid prohibited phrases such as "best seller" or "free shipping", and any claim you cannot prove.
How many bullet points in an Amazon listing?
Five is the standard. Each bullet should cover one point, and the most important one goes first, because many shoppers read only the first two on mobile.
What is Amazon A+ content?
A+ content is the image-and-text section lower on the page, available to brand-registered sellers. It suits comparison charts, how-to-use steps and brand stories. An A plus content writer for Amazon India writes the text and a layout brief; a designer makes the images.
What keywords to use in an Amazon listing
Use the terms buyers type: start typing in the Amazon search box and note suggestions, check competitor titles, and use your Brand Analytics data if you have access. Include spelling variants such as saree and sari, and Hindi words buyers type in English letters, such as kadai or chikankari.
What are backend search terms on Amazon?
Backend search terms sit in a Seller Central field that shoppers never see. Use them for synonyms, spelling variants and other languages. Keep them under the byte limit (under 250 bytes in most categories), separated by spaces, with no brand names and no repeats from the title.
Flipkart, Meesho and Shopify product pages
How to write a Flipkart product listing
In Flipkart Seller Hub, the title is often built from attribute fields, so filling every attribute correctly matters as much as the description. Write key features as short lines and keep the description factual: material, dimensions, care, what is in the box.
How to write a Meesho product description
Meesho buyers are price-sensitive and often first-time online shoppers in smaller towns. Use simple English or Hindi, state fabric, size chart, length and wash care clearly, and avoid claims the photo does not support. Short and clear beats clever, so hire a product description writer who has written Meesho listings before.
How to write SEO product descriptions
On your own store, every product page needs a unique description, a meta title and meta description, and the search phrase in the product name and first lines. A Shopify product description writer in India should also suggest image alt text and link to related collections.
Length, listing optimization and bulk catalogs
Catalog size changes how you should hire product description writers and what you pay for each item.
How long should a product description be?
Long enough to answer every question a buyer would ask in a shop. A ₹199 phone cover needs 80 to 150 words; a ₹25,000 air purifier may need 300 words plus A+ content and a comparison table.
What is listing optimization?
Listing optimization means improving an existing listing's title, bullets, images, keywords and A+ content to raise visibility and the conversion rate. It is usually cheaper than writing from scratch and is a good first job to test a writer on.
How to write product descriptions in bulk
Build a template per category with fixed sections, collect specs in a spreadsheet with one row per SKU, and write from the sheet. The writer then varies wording and benefits per product so pages do not read as copies. Upload them with a flat file on Amazon or a bulk listing sheet on Flipkart.
Product listing agency vs freelancer, and how to choose
An agency handles account management, images, ads and listings together, usually on a monthly fee. It makes more sense to hire a product description writer directly when you mainly need words written well and fast. Before you hire product description writers, ask for three live listings they wrote, check them on the marketplace, and give a paid sample of two of your products. Look for correct specs, natural keyword use and bullets a buyer can scan.
Hire product description writers: what information to give
Ordering is free on Naukri Mitra. To get accurate listings, share a spreadsheet with product name, SKU, price, material, dimensions, weight, colors, sizes, what is in the box, warranty and any certifications, along with product photos and two competitor listing links. Mention the marketplace and category for each product. Pay per approved batch, since payment goes directly to the writer.
For full account setup and uploads, see Amazon listing, Flipkart listing or catalogue management. Other writing services are listed under Writing & Content.
Product Description Writing: frequently asked questions
How much does product description writing cost in India?
Freelancers typically charge ₹50 to ₹200 for a short description, ₹150 to ₹500 for an Amazon title and bullets, and ₹300 to ₹1,000 for a complete listing with keyword research. A+ content text costs more. When you hire a product description writer for 100 or more similar items, ask for a bulk rate.
Does product description affect Amazon ranking?
Yes, in two ways. The words in your title, bullets and backend search terms decide which searches you can appear for. A clear listing also improves the conversion rate, and sales history affects how Amazon ranks products. Price, reviews, stock and delivery speed matter too.
Can AI write product descriptions?
It can draft them fast, which helps with large catalogs. But AI often guesses specs, repeats the same phrases across products and misses marketplace rules. Use it with a spec sheet and have a person check every fact. Many sellers hire a product description writer to edit AI drafts rather than write from zero.
Who are the best product description writers for ecommerce?
Look for writers who have live listings in your category, know the rules of each marketplace and ask for a spec sheet before quoting. A fashion writer and an electronics writer need different knowledge. Before you hire a product description writer, test two candidates on the same two products.
Do product descriptions need to be unique?
On your own website, yes. Copying the manufacturer's text means hundreds of pages share it, and search engines will usually show another site instead of yours. On marketplaces, unique text helps you stand apart from other sellers of the same item. Hire a product description writer rather than reusing supplier text.
How long does it take to write 50 product descriptions?
With a complete spec sheet, a freelancer can usually write 50 short descriptions in four to seven working days, or 50 full Amazon listings in one to two weeks. Missing specs are the main cause of delay, so send everything at the start. Ask for a sample of five first.
- Do not pay the full amount in advance. Pay in parts as the work is delivered.
- Never share your OTP, UPI PIN, card details or bank password with anyone.
- Do not open .apk or .exe files, and do not install AnyDesk, TeamViewer or any screen-sharing app on anyone’s request.
Naukri Mitra only connects clients and freelancers. We are not a party to your agreement, we do not hold or process payments for the work, and we do not guarantee the quality, delivery or payment. Price, work and payment are agreed directly between you. Terms · Prohibited services