Hire a Press Release Writer for Your Company News
Hire a press release writer to turn your launch, funding round, award or partnership into news that a journalist can use. Compare writing and distribution prices, check samples and place a free order with your facts.
What news is worth a press release?
Journalists get dozens of releases a day and delete most of them in seconds. A release earns attention when something has actually happened and it affects people outside your office. Good reasons include:
- A funding round, acquisition or new investor.
- A product or app launch with a clear use and price.
- Original data, such as a survey of 2,000 Indian shoppers.
- An award from a known body, a government tie-up or a major client win.
A new logo, a website refresh or a festive greeting is rarely news. Many founders hire a press release writer for exactly this first conversation: deciding whether the story has a news angle and who would care about it.
What the press release writer delivers
When you hire a press release writer, a typical PR writing order covers one release of 400 to 600 words, a headline and sub-headline, a short email pitch to send with it, and one revision. A Hindi version usually costs extra.
What is the format of a press release?
- Headline: one line, under about 12 words, with the company name and the news.
- Sub-headline: one supporting fact or number.
- Dateline and lead paragraph with who, what, when, where and why.
- Body: details, numbers and context.
- Quote from the founder or a partner.
- Boilerplate about the company.
- Media contact details.
What is a dateline in a press release?
The dateline is the city and date at the start of the first paragraph, for example "PUNE, 4 June:". It tells the reader where the news comes from and when it was released.
What is a boilerplate in a press release?
It is the standard "About the company" paragraph at the end: what you do, since when, where you operate and your website. Keep it under 80 words and reuse it in every release.
What to include in a media contact
A real person's name, designation, email and mobile number, plus the press kit link. A journalist on deadline will call, not fill a form.
How to write a press release journalists can use
Use the inverted pyramid: the most important facts in the first paragraph, details next, background last. An editor should be able to cut from the bottom. Brands that hire press release writers are mostly paying for this judgment about what goes first.
How to write a press release
- Write the headline as a news fact, not a slogan: "Indore EV startup raises ₹12 crore to expand to 20 cities".
- Answer who, what, when, where and why in the first 40 words.
- Give specific numbers instead of adjectives like "leading" or "revolutionary".
- Make the quote say something the facts cannot, such as why now or what comes next.
How long should a press release be?
Usually 400 to 600 words, one page if printed. Put photos, data and founder bios in a linked press kit.
Hire a press release writer for a startup launch or funding round
Startup news is the most common order type. A press release for a product launch in India must explain what the product does in one sentence, who it is for, the price and where to get it.
How to write a funding announcement
A press release for a funding announcement states the amount, round (seed, pre-Series A, Series A), lead investor, other participants and what the money will be used for, all in the lead paragraph. Add an investor quote, traction numbers you are happy to publish, and hiring plans. Check every figure with your investors and their PR teams before release, and agree the embargo time.
Founders who hire a press release writer for launch news should share the pitch deck, product demo and a list of facts that must not be disclosed.
Press release writing and distribution in India: cost breakdown
Prices split into two parts: writing, and getting the release out. Typical rates:
| Service | Typical price |
|---|---|
| Press release writing only (400–600 words) | ₹1,000–₹5,000 |
| Funding or launch release with pitch email | ₹2,500–₹8,000 |
| Hindi or regional language version | ₹800–₹2,500 extra |
| Paid publication on Indian news portals | ₹5,000–₹50,000 per package |
| Writing plus journalist outreach (freelancer) | ₹8,000–₹25,000 |
An affordable press release writing service in India sits in the ₹1,000 to ₹3,000 range for simple company news. Press release writing gigs on Naukri Mitra start from ₹499. Before you hire a press release writer for distribution too, ask for the exact list of sites and whether articles carry a "sponsored" label.
PR distribution, newswires and getting media coverage
Press release writing vs distribution service
Writing produces the document. A distribution service sends or publishes it. If you hire a press release writer who only writes, you arrange distribution yourself; some writers partner with paid networks or pitch journalists directly.
What is a newswire?
A newswire is a paid service that sends your release to newsrooms, databases and partner websites in one go. PR Newswire and Business Wire are well-known global examples, and several Indian services offer similar PR distribution to Indian portals. Publication on a newswire is not the same as a journalist writing a story about you.
How long does press release distribution take?
Newswire releases usually go live within hours. Paid placements on Indian portals take one to three working days. Earned media coverage depends on journalists and may take a week or never happen.
How to get media coverage for a startup
Find five to ten journalists who have written about your sector in the last three months. Send each a short, personal email with the release pasted below, not attached. Offer an exclusive to one outlet if the news is big. Some companies hire a press release writer mainly for this pitch email, since it is what journalists read first.
How to send a press release to journalists
Use a clear subject line ("Funding: Indore EV startup raises ₹12 crore"), two lines on why it matters to their readers, and your phone number. Follow up once, after two or three days, then stop.
PR agency vs freelance PR writer, and measuring results
PR agency vs freelance PR writer
A PR agency offers media relationships, monthly retainers (often ₹50,000 or more) and ongoing pitching. A freelancer costs far less per release and suits occasional news. Many early-stage startups hire press release writers for single announcements and move to an agency only when news becomes regular.
How to measure press release results
Count stories written by journalists separately from paid placements. Track referral visits in GA4, branded searches in Google Search Console, investor or customer enquiries in the week after, and any interview requests.
What to share when you hire a press release writer
Your order should include the news in one sentence, the release date and any embargo, all numbers you approve for publication, names and designations for quotes, your boilerplate, a media contact person, and whether you need distribution or writing only.
Ordering is free, and you agree the fee with the writer in chat. Your mobile number reaches the writer, and theirs reaches you, after your order is placed and accepted. Pay in two parts, for example after the first draft and after final approval, and pay any distribution cost only after you see the site list. You can also post a press release requirement for proposals, or see related copywriting and other writing services.
Press Release Writing: frequently asked questions
How much does a press release cost in India?
Writing alone usually costs ₹1,000 to ₹5,000 with a freelancer, and ₹2,500 to ₹8,000 for a funding or launch release with a pitch email. Distribution is a separate cost: paid publication packages on Indian news portals range from about ₹5,000 to ₹50,000 depending on the sites included.
Does a press release help SEO?
Only indirectly. Google expects links in paid or syndicated releases to carry nofollow or sponsored tags, and does not want them to pass ranking credit. The real value comes when journalists write their own stories, people search your brand name afterwards and other sites cite you. Do not buy press releases mainly for backlinks.
Can AI write a press release?
AI can produce a neat first draft in the correct format, but it tends to add vague claims like leading and innovative, and it cannot judge which angle a journalist will care about. Many companies hire a press release writer to check facts, sharpen the headline and make the quote sound like a real person.
Which are the best press release distribution services in India?
It depends on your audience. Global newswires suit international investors, Indian distribution services suit business and regional news portals, and direct pitching suits stories with a strong angle. Ask any provider for a recent sample report with live links, and check whether the sites matter to your customers.
Should a press release be in Hindi?
If your customers or target publications are in Hindi-speaking states, yes. If you hire a press release writer for both languages, check their Hindi samples. Hindi newspapers and portals have very large readerships. Ask for a version written natively in Hindi rather than a word-for-word translation, and keep numbers and names identical in both.
How many revisions should a press release writer offer?
One or two rounds is normal for a single release. Teams that hire press release writers often lose time to scattered feedback, so collect every founder and investor comment in one document. Large rewrites after approval of the outline may be charged extra.
- Do not pay the full amount in advance. Pay in parts as the work is delivered.
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