Hire a Copywriter for Ads, Landing Pages and Sales Emails
Hire a copywriter to write the words that ask people to act: ads, landing pages, sales pages, emails, WhatsApp broadcasts and taglines. Copywriting gigs on Naukri Mitra start from ₹499, and ordering is free.
What is copywriting, and what does a copywriter deliver?
Copywriting is writing meant to produce one action: a click, a sign-up, a purchase, a call. Every headline and sentence is judged by whether more people act. When you hire a copywriter, you typically receive:
- Two to five headline options for each ad or page.
- Body copy with a clear unique selling proposition and a call to action.
- Ad variants sized for Meta or Google Ads character limits.
- Landing or sales page copy, section by section, with notes for the designer.
- An email sequence, a WhatsApp broadcast or a tagline, if ordered.
Copywriting vs content writing
Content writing informs and earns trust over months, for example a blog guide on choosing term insurance. Conversion copy asks for a decision now, as in "Get your quote in two minutes." Many writers do both, but the skills differ, so check samples of the exact type you need.
What is direct response copywriting?
Direct response copy asks for an immediate, measurable action and is judged on numbers such as cost per lead or sales per thousand visitors. Brand copy, by contrast, builds recall over time. Most small businesses in India need direct response first, so hire copywriters who can show performance numbers.
Copywriting rates in India
Pricing is per piece or per project, not per word, because a 10-word headline can take longer than a 500-word blog. Keep that in mind when you hire copywriters and compare quotes. Typical freelance quotes:
| Deliverable | Typical freelance rate |
|---|---|
| Set of 5–10 social or search ad variants | ₹1,500–₹6,000 |
| Landing page | ₹3,000–₹15,000 |
| Long sales page for a course or product | ₹8,000–₹40,000 |
| Email sequence of 5–7 emails | ₹3,000–₹15,000 |
| Tagline or brand messaging options | ₹2,000–₹20,000 |
Landing page copywriting cost in India
Most freelancers charge ₹3,000 to ₹15,000 for one landing page. The price rises with research (customer interviews, reviewing competitor ads), the number of sections, and how many headline versions you want for A/B testing. Gigs here start from ₹499 for smaller pieces such as ad sets.
Ad copy that converts, and the AIDA formula
How to write ad copy that converts
- Speak to one person with one problem: working mothers in Pune who need a weekday tiffin service.
- Put the strongest benefit or offer in the first line, since most people never tap "See more".
- Use numbers and specifics: delivered by 1 pm, 30-day return.
- Match the landing page headline to the ad, word for word if possible.
- End with one clear call to action, not three.
What is the AIDA formula?
AIDA stands for Attention, Interest, Desire, Action. A headline grabs attention, the next lines make the problem feel relevant, proof and benefits build desire, and the last line asks for action. Treat it as a structure check, not a fill-in template. PAS (Problem, Agitate, Solve) suits short ads. If you hire a copywriter who can explain drafts in these terms, giving feedback gets much easier.
Sales pages, email sequences and WhatsApp copy
Sales page copywriter for an online course
Course creators in India often sell to students and working professionals who are careful with money. A good sales page copywriter for an online course will cover who the course is for and who it is not for, the outcome, the syllabus, the teacher's credentials, real student feedback (with permission), pricing with EMI options, and a refund policy if you offer one. Expect them to ask for recordings of your sales calls.
Do copywriters write email campaigns?
Many do. An email marketing copywriter in India will usually write a welcome email sequence, abandoned cart reminders for Shopify stores, and launch or offer emails, with subject line options for each. Ask whether they also set them up in your email tool or only send text.
Copywriting for WhatsApp marketing
WhatsApp messages need to be short, personal and useful, since people read them among family chats. Keep broadcasts to three or four lines, put the offer first, and follow WhatsApp Business rules on opt-in. Template messages need Meta approval, so hire copywriters who know these rules and avoid spammy wording.
How to hire a good copywriter
Before you hire a copywriter, ask for copy that actually ran and what happened: click rate, leads, sales. If client agreements block the numbers, the writer should still explain the thinking behind each version. Give a small paid test, such as five ad headlines for your product.
When you hire a freelance copywriter in India for a consumer product, check that they understand your buyer. A copywriter for a D2C brand in India selling ₹499 skincare needs a different voice from one writing for an industrial pump maker. Red flags: no questions about your customer, or guarantees of a fixed ROAS.
Freelance copywriter vs advertising agency
An agency brings strategy, design and media buying under one roof, which helps for big campaigns. A freelancer is faster and cheaper for steady needs like ad refreshes and emails. Many businesses hire copywriters freelance and let their ads person handle targeting.
Testing and measuring ad copy after you hire a copywriter
How to test ad copy
Run two or three versions that differ in one thing, usually the headline or the offer, with the same audience and budget. Wait for enough data (at least a few thousand impressions and some conversions) before choosing a winner. Meta Ads Manager and Google Ads both have built-in A/B testing tools.
How to measure copy performance
Look past clicks. Track click-through rate, cost per lead, landing page conversion rate and, where possible, sales. Copy that brings cheap clicks but no enquiries is not working. Share these numbers with your writer so the next round improves.
How to brief a copywriter before you order
A one-page brief gets you a usable first draft. Include the product and price, your most important type of customer, their main objection, your proof (reviews, numbers, certifications), the channel and its limits, words or claims to avoid, and the action you want. Ordering on Naukri Mitra is free. You pay the writer directly, so split the fee between the first draft and the final copy.
Related services: website content writing for full site pages, social media captions for daily posts, and Facebook ads management for running the campaigns. See every writing service under Writing & Content.
Copywriting: frequently asked questions
How much does a copywriter charge in India?
Freelance copywriters typically charge ₹1,500 to ₹6,000 for a set of ad variants, ₹3,000 to ₹15,000 for a landing page and ₹8,000 to ₹40,000 for a long sales page. If you hire a copywriter on a monthly retainer, rates usually start around ₹15,000.
Can AI write ad copy?
AI can produce dozens of headline variations quickly, which is useful for brainstorming. It does not know your customers, your margins or what has worked before, and it tends to repeat the same claims as competitors. Most copywriters use it for options, then choose and rewrite by hand. You hire a copywriter for that judgment.
How long does it take to write a sales page?
A long sales page usually takes one to three weeks: a few days of research and customer calls, a first draft, then one or two revisions. A short landing page can be done in three to five days. Faster is possible, but the research step is where good pages are won.
Who are the best copywriters in India for startups?
The best fit for a startup is someone who has written for a similar stage and audience, shares results openly and asks hard questions about your product. Fame matters less than fit. Before you hire a copywriter, give two shortlisted writers the same paid test and run both versions as ads.
What is the difference between a tagline and a slogan?
A tagline is a short line that stays with the brand for years and sits under the logo. A slogan is usually tied to a campaign and changes more often. Both should be easy to say and remember. Good copywriters present several options with the thinking behind each.
What is UX copywriting?
UX copywriting is the text inside apps and websites: button labels, form hints, error messages, onboarding screens and empty states. It helps users finish tasks without confusion. It is a specialist skill, so hire a copywriter with app or product samples for this, not just ad experience.
Do I need a copywriter near me?
Usually not. Copywriting works well remotely: briefs, calls and drafts all happen online. Local knowledge matters for regional campaigns, festivals or language, and you can share that in the brief. You can hire copywriters from any Indian city and still get copy that sounds local.
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