The best online coverage almost never happens by accident. It's a relationship with the right journalist, a pitch sent at the right moment, a crisis handled before it spreads. We're hiring an
Online Media Relations Manager to own the online side of our brand — building connections, shaping the narrative, and keeping our reputation steady as the internet moves fast.
Position summary
You'd own every piece of how our brand shows up in digital media — from picking the outlets worth chasing to figuring out, after the fact, whether the coverage actually mattered. Working remotely, you'll bounce between writing a sharp pitch in the morning and walking leadership through sentiment numbers by afternoon.
Core responsibilities
Below is a sense of what the role covers day-to-day, split across the main areas you'll own.
- Build a media relations strategy for online channels that directly aligns with the company's broader communication goals, and keep an eye on which outlets and influencers matter most in our industry.
- Write pitches and press releases suited to how online media actually consumes content, staying aware of trends rather than reusing the same format every time.
- Grow genuine relationships with journalists, bloggers, and key voices in relevant spaces, and be the first point of contact whenever media reach out.
- Coordinate virtual press events, interviews, and announcements so company news lands cleanly.
- Work with the content team on articles, blog posts, and multimedia pieces built for online distribution, keeping tone and messaging consistent throughout.
- Handle crisis communication specific to online media — spotting problems early, responding fast, and working with senior leadership to limit damage.
- Pull numbers from analytics tools regularly and actually use them to adjust the approach, rather than filing a report that nobody opens again.
Who you'll lean on, and who leans on you
Nothing here happens in a silo. Marketing, social, and content teams will be regular touchpoints as you keep messaging consistent everywhere it lands, and you'll bring in outside agencies or freelancers whenever a campaign gets bigger than what the in-house team can cover alone. At Naukri Mitra, we've found the strongest media relations hires treat internal coordination as seriously as external outreach — one without the other tends to fall apart.
What we're looking for
- A bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a closely related area.
- At least 5 years in media relations, with real depth specifically in online and digital media.
- A history of landing coverage in credible, high-profile online publications — not just smaller trade sites.
- Strong writing and speaking abilities; able to craft narratives that land with diverse audiences.
- A working grasp of digital marketing, SEO, and how social platforms shape media reach.
- Comfort managing several deadlines at once without close supervision, since this is a remote role.
- Familiarity with monitoring and analytics tools such as Google Analytics, Meltwater, or Cision.
- A steady head for crisis situations, ideally backed by prior reputation management experience.
What tends to make someone good at this job
Beyond the checklist, this role rewards people who stay genuinely curious about where online media is heading next, rather than relying on tactics that worked five years ago. Strong interpersonal instincts matter too — media relationships are built slowly, and they're easy to damage with one careless interaction.
Compensation and benefits
The salary attached to this role is
$190,000 per year. There's a fully remote setup with built-in flexible hours, plus health, dental, and vision plans, and time off covering vacation days, sick leave, and holidays. The company financially supports professional growth, offers wellness and mental health resources, and hosts the occasional virtual gathering to keep the distributed team feeling connected. Anyone weighing
online media relations manager jobs remote against other offers will find the pay and flexibility here hold up well.
The team you'd be joining
Cross-functional collaboration is baked into how this team operates — you'll sit in on regular meetings with marketing and content, and your read on media sentiment will genuinely shape decisions elsewhere in the company. It's a team that treats communication as a shared responsibility rather than something handled quietly in one corner.
How to apply
Put together your resume, a cover letter, and a portfolio of relevant work — ideally with specific examples of media campaigns you've run and notable placements you've secured. We're looking for someone ready to make this
Online Media Relations Manager role their own, so show us what you've built before.
