Custom Jingles and Background Music from a Jingle Maker
Work with a freelance jingle maker or composer for a catchy brand jingle, a 3-second sonic logo, or original background music for ads, Reels and YouTube. Compare demos and prices, then brief your idea.
What a jingle maker delivers
A jingle is a short song with your brand name or message in it, usually 10 to 30 seconds, built to stick in the listener's head. A jingle maker handles some or all of the work: tune, lyrics, arrangement, singers and the final mix. Some also write the radio spot script around it.
What is a sonic logo?
A sonic logo is a two to five second sound that works like a visual logo for the ear: a short melody, a few notes or a sung brand name, played at the end of every ad or app open. It is the smallest piece of audio branding and often comes as an add-on to a full jingle.
Jingle vs background music
A jingle carries words and asks to be remembered. Background music has no lyrics, sits under a voice or visuals, and should not compete with them.
Jingle price in India for a brand
Prices depend on length, the number of singers and instruments, language versions and how the music will be used. Typical freelance rates:
| Work | Typical price |
|---|---|
| Sonic logo, 2–5 seconds | ₹3,000–₹15,000 |
| Jingle, 15–30 seconds, one singer | ₹5,000–₹25,000 |
| Jingle with lyrics, two singers, full band sound | ₹20,000–₹60,000 |
| Extra language version | ₹2,000–₹10,000 each |
| Background music track for videos | ₹1,000–₹6,000 per track |
| Background score for a short film | ₹1,000–₹5,000 per minute |
Jingle maker gigs on Naukri Mitra start from ₹999, usually enough for a short instrumental or sonic logo. A full buyout of rights adds to every price above.
Lengths and styles for radio, Reels and YouTube
Every jingle maker works to the slot the music will fill, so tell them the platform first.
How long should a radio jingle be?
FM stations usually price airtime per 10 seconds, and most radio spots run 10, 20 or 30 seconds, so a custom jingle for a radio ad in India is usually made in a 30-second full version with 20 and 10-second cut-downs. The brand name should land at least twice in the 30-second cut.
Original music for ads, Reels and Shorts needs a strong hook in the first two seconds and a loop that does not feel cut off. Ask the jingle maker for a version with no lyrics so captions and voice can sit on top.
Background music for YouTube videos
Channels that post weekly benefit from a small set of custom tracks: an intro sting, a calm bed for talking parts and an outro. It avoids the Content ID claims that popular stock tracks sometimes trigger, and it gives the channel a recognizable sound.
What is background score in films?
A background score is music composed to follow the story of a film or video scene by scene: tension, emotion, comedy. For short films, ad films and corporate documentaries, the composer works from the locked edit so cues match the cuts.
How to make a jingle for my business
- Brief: you share the brand, audience, message, language and three reference songs.
- Lyrics: the jingle maker or a lyricist drafts two or three lyric options.
- Demo: a rough melody, often sung by the composer, for your approval.
- Recording: singers and instruments are recorded, then mixed.
- Delivery: the master, cut-downs and instrumental versions.
A Hindi jingle for local business works best with simple words people already use. A sweet shop in Jaipur does better with "Mithas jo yaad rahe" than a line full of English marketing terms.
How to brief a music composer
Say what the listener should feel and remember, not only what you like. Include the length, mood (festive, trustworthy, young), language, singer gender, where it will play, deadline and budget. Links to songs or ads with the right feel save a full round of changes.
Do jingles include singers?
Often, but check the quote. Some jingle makers sing the demo themselves and hire session singers for the final, billed separately. Ask how many singers, whether a chorus is included, and whether the singers' usage is covered for your campaign.
Copyright, licenses and film songs
Who owns the copyright of a custom jingle?
Under Indian law, a freelancer who composes on commission usually owns the copyright unless it is assigned to you in writing. Ask for a written assignment or license that covers the music, the lyrics and the recorded track, with the media and duration you need. Without it, you may own a file but not the right to use it everywhere.
What is a music license?
A music license is permission to use a piece of music in set ways, for example in online ads in India for two years. An exclusive license stops the composer from selling the same tune to others.
What is royalty free music?
Royalty free means you pay once and do not pay per play or per view. It does not mean free of cost or free of rules, and stock libraries sell the same track to many buyers.
Custom music vs stock music
Stock music is cheap and instant but a competitor may use the same track. Custom music costs more, belongs to your brand, and can carry your name in it.
Can I use Bollywood songs in my ad?
Not without a license from the music label and, often, the composer and lyricist. Using a film song or a close copy without permission can bring a legal notice and get your ad taken down. A jingle maker can write something with a similar mood instead.
Choosing a jingle composer
Samples tell you more about a jingle maker than any list of past brands.
How to choose a jingle composer
Listen to finished jingles, not only instrumentals, because writing a catchy brand line is its own skill. Check that their samples cover your language and genre, ask who sings and mixes, and confirm in chat what rights you get. A paid demo of the hook is a fair test.
Jingle composer near me
You do not need one locally. Composers work from home studios, share demos online and can direct remote singers, so a shop in Nagpur can work with a composer in Chennai or Kolkata.
Can AI make jingles?
AI music tools can produce a rough jingle in minutes and are handy for testing an idea. Their output may have unclear ownership and generic lyrics, and pronouncing Indian brand names is still hit or miss. For a jingle you will run for years, a human jingle maker gives you clear rights and a tune made for you.
Timeline, revisions and delivered files
Timelines vary because each jingle maker depends on singers, studios and your approvals.
How long does it take to compose a jingle?
A simple instrumental or sonic logo takes two to five days. A full jingle with lyrics and singers usually takes one to two weeks, depending on how fast you approve the lyrics and demo.
How many revisions in jingle composition?
Most composers include two rounds of changes at the demo stage and one small round after the final mix. Changing the tune after singers are recorded usually costs extra, so approve the demo carefully.
What files are delivered for a jingle?
Expect a WAV master, an MP3 copy, cut-downs, an instrumental, a vocal-only version and, if agreed, stems so an editor can remix it later. Ask for the lyrics sheet too.
Need a voice to go with the music? See Hindi voice over or the full audio and voice category. For a 30-second film around the jingle, try video ads.
Jingles & Background Music: frequently asked questions
How much does a jingle cost in India?
A freelance jingle maker usually charges ₹5,000 to ₹25,000 for a 15–30 second jingle with one singer, and ₹20,000 to ₹60,000 for a fuller production with lyrics, several singers and language versions. Sonic logos start lower. Rights for TV or a full buyout add to the price.
Can I get the same jingle in several languages?
Yes. Most jingle makers keep the tune and rewrite the lyrics, not just translate them, so they fit the melody. Each language usually needs a new singer and costs extra. A brand selling across South India might order Tamil, Telugu and Kannada versions in one go to save on arrangement costs.
Can a sound logo be registered as a trademark?
India accepts sound marks as trademarks, and some brands have registered theirs. You need clear ownership of the sound first, so get a written assignment from the composer. Ask a trademark attorney about filing; the composer cannot do it for you.
Can a composer make something that sounds like a famous song?
A composer can match a mood, tempo or style, which is not copying. Copying the melody or hook of a known song is infringement, even with new words. Ask for something original, and do not send a film song with the request to make it the same.
Do I need separate rights for the singer's voice?
Singers have performer's rights in India, so the agreement should cover their recording for your use too. Most jingle makers include this in their price when they hire the singer. Confirm it in chat, especially for TV, radio and long campaigns.
How do I pay for a jingle safely?
Split the fee into stages: a part after the brief and lyrics, a part after demo approval, and the balance on final delivery with the rights document. Never pay 100% in advance. On Naukri Mitra you pay the composer directly, with no payment protection, so keep the agreed terms written in the chat and get the rights document signed before the last payment.
- Do not pay the full amount in advance. Pay in parts as the work is delivered.
- Never share your OTP, UPI PIN, card details or bank password with anyone.
- Do not open .apk or .exe files, and do not install AnyDesk, TeamViewer or any screen-sharing app on anyone’s request.
Naukri Mitra only connects clients and freelancers. We are not a party to your agreement, we do not hold or process payments for the work, and we do not guarantee the quality, delivery or payment. Price, work and payment are agreed directly between you. Terms · Prohibited services