Animated Explainer Video Services from Freelancers in India

What is an explainer video?

An explainer video is a short film, usually 60 to 120 seconds, that answers three questions for a new visitor: what problem you solve, how your product solves it and what to do next. It is most often animated and sits on a home page, App Store listing, pitch deck or ad campaign. Explainer video services cover everything from script writing to final export.

What are the types of explainer videos?

• 2D animation with characters: a story about a customer facing a problem, good for consumer apps.
• Motion graphics: icons, text and UI screens, good for B2B tools and fintech.
• Whiteboard animation: drawings sketched on screen, good for training and education.
• Screencast or product demo: real screens with callouts and voice over.
• Live action: filmed people and places, sometimes mixed with graphics.

Is live action or animation better for explainer videos?

Animation is easier to update, cheaper to localize and better for abstract products such as software or insurance. Live action builds trust for services where faces matter, such as a hospital, a school or a physical product. Many startups begin with animation and add a founder video later.

Animated explainer video cost in India

Most freelancers quote for a 60-second video, with each extra 30 seconds priced separately. Typical rates for explainer video services in India:

Explainer gigs on Naukri Mitra start from ₹1,999, which usually fits a short whiteboard or template video. Custom illustration, a premium voice artist and extra language versions raise the price.

What is included in an explainer video package?

A complete package normally includes the script, a storyboard, illustrations in your brand colors, animation, voice over, background music, sound effects, two revision rounds and exports for web and social. Check whether subtitles, a vertical cut for Reels and source files are included or extra.

How long should an explainer video be?

Sixty to ninety seconds works for most products. A 60-second explainer video with voice over holds about 140–160 spoken words, enough for the problem, the solution, three key features and one call to action. Complex B2B software may need two minutes; anything longer is better split into feature videos.

How to write an explainer video script

1. Open with the customer's problem in one or two lines.
2. Introduce the product as the answer.
3. Show how it works in three simple steps.
4. Add one proof point, such as a feature or a guarantee you actually offer.
5. Close with a single call to action: download, book a demo, call.

Read the script aloud with a timer. If it runs over, cut features, not the problem.

What makes a good explainer video

One clear message, a script written for the ear, visuals that show rather than repeat the words, a voice that suits your audience and a call to action people can act on. Good explainer video services keep the design simple enough to read on a phone.

What is the explainer video production process?

Most explainer video services follow six steps:

1. Brief and questions about your audience and product.
2. Script writing and approval.
3. Voice over recording.
4. Storyboard or style frames showing each scene.
5. Animation and sound.
6. Revisions and final exports.

How long does it take to make an explainer video?

A 60-second animated explainer usually takes two to three weeks. Whiteboard and template-based videos can be ready in five to eight days. The script stage often takes longest, because founders and teams need to agree on the message.

Whiteboard vs 2D animated explainer video

Whiteboard is cheaper and calmer, which suits a whiteboard explainer video for training staff, onboarding dealers or teaching a process. 2D animation with characters feels more polished and emotional, better for consumer marketing. For a mix of both, see 2D animation specialists.

Explainer video services for startups and SaaS products

Every explainer video for a startup app launch has to work in many places at once: the website hero, the Play Store and App Store listing, investor decks and the first round of ads. Ask for 16:9, 1:1 and 9:16 exports from the start.

A SaaS explainer video freelancer usually builds the video from your real screens, cleaned up and placed in device frames, often with motion graphics rather than characters. Share a test account or screen recordings, never your production admin login.

Where to put an explainer video on a website

Place it near the top of the home page or main product page, next to the primary button, with a clear thumbnail and play icon. Host it on YouTube or Vimeo and embed it so the page stays fast.

Do explainer videos increase conversions?

They can help when the product is new or hard to explain, because visitors understand it faster. Results vary, and no provider of explainer video services should promise a number. Test the page with and without the video and compare sign-ups or inquiries.

How to choose an explainer video maker

Before you pay for explainer video services, watch full samples and judge the script first, then the visuals. Ask who writes, who illustrates and who animates, and whether the voice artist is a professional. A maker who asks detailed questions about your customer before quoting is usually worth more than one who sends a price straight away.

Explainer video freelancer vs agency

Agencies offer strategy, multiple writers and stricter timelines, at a higher fee. A freelancer or small freelance team is enough for most startups and small businesses, especially when you can provide a clear brief and quick feedback.

How to brief an explainer video creator

In your free order, include your product in one sentence, the target customer, three main benefits, your brand colors and logo, the voice language, the length and where the video will be used. Add two explainer videos you like. Pay in parts tied to script, storyboard and final video. See more options in video and animation.