Every wasted ad dollar starts out looking fine on the dashboard. It's only a few days later, once the trend line settles, that the waste becomes obvious. We're hiring someone to catch it before then — an
SEM Analyst, remote, $70,000 a year, open to full-time or part-time.
What You'd Actually Be Doing
Paid search, mostly. Google Ads, Bing Ads, whatever platform a given campaign needs. Keyword picks, ad copy, bid changes, budget shifts — none of it holds still for long. A competitor tweaks their bidding strategy, a seasonal spike fades earlier than usual, and suddenly a campaign that looked fine two weeks ago isn't. Noticing that early, and knowing what to do about it, is most of what this job is.
The Work, Broken Down
- Picking keywords based on what converts, not just what pulls volume
- Setting up and tuning PPC campaigns on Google Ads, Bing Ads, and whatever else fits
- Trying different versions of ad copy and landing pages, then trusting the results over instinct
- Keeping an eye on CPC and ROI so a slipping campaign gets caught early, not after the budget's already gone
- Shifting spend between live campaigns depending on how each is actually doing
A lot of
SEM analyst remote jobs turn out to be entry-level keyword tagging dressed up. This one covers the whole campaign, not a slice of it.
What We're Looking For
You've run SEM or PPC campaigns before — this isn't the place to learn Ads Manager from zero. Beyond that, what matters most is a willingness to argue with a dashboard rather than trusting it outright. Numbers can look good and still be hiding something underneath. You'll need to explain what you find to people on the marketing team who don't spend all day staring at bid columns, so it has to make sense without the jargon attached.
Remote work here runs on trust. Nobody checks whether a bid got updated at 2 pm today. The analysts who do well tend to know the difference between a quick fix and a campaign that needs to be torn apart and rebuilt — and they don't default to the easy option just because it's easier. That's true whether you're doing this full-time or fitting it around something else, which is why both are welcome to apply.
Nice to Have
- Experience across more than one industry, since a tactic that works in one vertical often flops in another
- Some familiarity with analytics tools outside the ad platforms themselves
- A specific campaign you turned around, not just one you started
- Comfort working with a content or design team when creative needs refreshing
Where This Fits at Naukri Mitra
What is learned from one campaign at Naukri Mitra actually informs the next one — it doesn't sit in a report gathering dust. Remote isn't a bolt-on perk here; it's the default. Part-time hires get treated with the same trust as full-time ones, not a lighter version of it.
Some Weeks, Not Others
Plenty of weeks are uneventful. Check the numbers, adjust a bid, retire an ad that's gone flat. Then something breaks without warning — a campaign tanks, or a rival's move suddenly changes the going rate for a click — and there's no time to ease into fixing it. Both speeds are normal here. Panicking during the slow weeks and freezing during the fast ones are the two ways people burn out fastest.
Why It's Worth Doing
Your work lands directly in ROI and conversion figures that actually get looked at. Remote means the schedule bends toward what a campaign needs instead of an office clock, and the call on how that campaign evolves stays with you — full-time or part-time.
The People You'd Work With
Coordination happens virtually with a marketing team on strategy and creative. A recommendation backed by sound reasoning goes further here than a report that just repeats numbers people have already seen. Say what the data means, not just what it says.
Applying
Send a resume with your SEM or PPC background. Add one real example — ROI you improved, a bid strategy that beat projections, a test that changed how the team wrote copy afterward. This
SEM Analyst role is open now, remote, full-time or part-time, and applications are reviewed as they arrive.
