Numbers rarely lie, but they don't explain themselves either. That's where this role comes in — turning scattered advertising data into a story that marketing teams can actually act on.
The Role, In Plain Terms
We're looking for a Remote Advertising Research Analyst to dig into campaign performance, audience behavior, and market trends across digital, social, print, and broadcast channels. You won't just be pulling reports — you'll be interpreting them, questioning them, and shaping the recommendations that guide where advertising budgets go next. This is a fully remote position paying
$140,500 annually, suited to someone who thinks in patterns and communicates in plain language.
What You'll Actually Be Doing
- Track advertising trends across digital platforms, social media, print, and television to spot emerging consumer behaviors.
- Evaluate campaign performance using defined KPIs, flagging what's working and what needs adjustment.
- Pull and analyze data from advertising platforms such as Google Ads and various social channels, applying statistical methods to surface meaningful patterns.
- Build audience segments and profiles to inform targeting and creative decisions.
- Work alongside marketing, creative, and product colleagues so that research findings actually shape the next campaign, not just sit in a slide deck.
- Produce clear reports, dashboards, and presentations for stakeholders, including senior leadership.
- Monitor competitor advertising strategies and creative approaches to keep the organization's positioning sharp.
- Suggest improvements to research methods and tools, keeping pace with new techniques in the field.
What You Bring to the Table
Certain qualifications aren't negotiable — they're the foundation this role is built on.
- Education: Bachelor's degree required.
- Experience: A minimum of 5 years in advertising research, marketing analysis, or a closely related field; 7 years is a plus.
- Solid grasp of advertising principles, campaign metrics, and cross-channel marketing strategy.
- Hands-on ability with data analysis tools — Google Analytics, SPSS, R, or Python.
- Background designing and running both qualitative and quantitative research, from surveys to focus groups.
- A knack for turning dense research into something a non-technical audience can grasp in one read-through, whether written or spoken.
- Proven capacity to manage multiple research projects at once without missing deadlines.
Nice-to-Haves That Set You Apart
None of these are mandatory, but they'll make your application stand out.
- Familiarity with business intelligence platforms like Tableau or Power BI.
- Direct experience managing campaigns within Google Ads or Facebook Ads Manager.
- A Master's degree in a related discipline.
- Exposure to programmatic advertising or attribution modeling.
- Comfort presenting findings directly to senior stakeholders under time pressure.
The Practical Perks
This is a remote-first role, and we've designed the benefits around that reality rather than treating remote work as the only perk on offer.
- Fully remote setup with flexible working hours across time zones.
- Comprehensive health coverage for you and eligible dependents.
- Generous paid time off, including dedicated wellness days.
- Annual budget for professional development, certifications, and relevant conferences.
- Performance-based bonus structure tied to measurable campaign outcomes.
How the Team Works
Recruitment for this position is handled through Naukri Mitra, and the day-to-day work happens with a cross-functional group that includes marketing strategists, creative leads, and product stakeholders. Meetings are kept purposeful rather than frequent — the expectation is that you can work independently on research and analysis, then bring findings to the group in a way that sparks decisions rather than more discussion. Disagreement over interpretation is welcomed here; it usually means someone's about to catch something important.
Who Tends to Thrive Here
The strongest candidates for this role share a few traits: they're comfortable moving between spreadsheets and stakeholder conversations, they ask "why" before accepting a number at face value, and they can hold a strategic view of advertising while still getting into the weeds of a dataset. If you've ever caught yourself annoyed that a campaign report told you what happened but not why, this role was built with you in mind.
A Note on Autonomy
Because this is a remote position, a good chunk of the work happens on your own schedule and under your own judgment. You'll be trusted to prioritize your research pipeline, flag issues before they become problems, and know when a finding is significant enough to escalate versus when to note it for the next report cycle.
Ready to Apply?
If your background includes advertising research, campaign analysis, or a related analytical discipline, and you're ready for a role where your findings genuinely shape strategy, we'd like to hear from you. Submit your application along with a resume that reflects your experience with advertising data, research methodology, and cross-functional collaboration. Candidates who move forward can expect a conversation focused on real examples — a campaign you helped course-correct, an insight that changed a strategy, or a dataset that told a surprising story once you dug into it.
