Keyword Research Services for Websites, Stores and Blogs
Find out what your customers actually type into Google before you write a single page. Freelancers here offer keyword research services for new websites, online stores, blogs, local businesses and YouTube channels.
What is keyword research, and what is included in a keyword research report?
Keyword research is the process of finding the words and phrases people use to search for your products or services, then deciding which ones each page on your site should target. Done well, it stops you from writing pages nobody searches for. Most keyword research services deliver a spreadsheet, and a useful one has these columns:
- Keyword and close variants.
- Search volume for India (or your state or city, where the tool allows).
- Keyword difficulty, a rough score of how hard it is to reach page one.
- Search intent: informational, commercial, transactional or local.
- Cluster: the group of keywords one page should cover together.
- Target URL: an existing page, or a new page to create.
- Priority based on business value, not just volume.
Ask any freelancer offering keyword research services for a short summary tab too. A sheet with 2,000 rows and no recommendations is not finished work.
Keyword research service price in India
Prices depend on how many keywords are researched, whether they are grouped and mapped, and whether a content plan is added. Gigs for keyword research services on Naukri Mitra start from ₹499. Typical freelance rates:
| Deliverable | Typical price |
|---|---|
| Basic list of 20–50 keywords for one topic | ₹500–₹2,000 |
| Full website research, clustered and mapped to pages | ₹3,000–₹12,000 |
| E-commerce category and product keyword map | ₹5,000–₹20,000 |
| Competitor keyword gap analysis | ₹2,000–₹8,000 |
| Three-month blog content plan | ₹4,000–₹15,000 |
Cheap gigs often export a tool list without checking intent. Paying a little more for clustering and page mapping usually saves you money on content later.
How long does keyword research take?
A single-topic list takes a day or two. A full site of 20 to 50 pages usually takes 3 to 7 days, and a large store can take two weeks.
Keyword research for a new website in India
New sites have no authority, so keyword research services for them should favor specific, lower-competition phrases first. A home-tuition business in Bhopal will not rank for "online tuition" in year one, but it can rank for "maths home tutor for class 10 in Arera Colony".
How to do keyword research for a new website
- List every service, product and problem you solve, in the words customers use on calls.
- Type these into Google and note autocomplete suggestions and "People also ask" questions.
- Check volumes in Google Keyword Planner or a paid tool.
- Look at who ranks now; if every result is a national brand, choose a narrower phrase.
- Group the keywords and assign one group to each page.
How to find low competition keywords
Look for long, specific phrases where the top results are forum threads, thin pages or old posts. Ahrefs and Semrush difficulty scores help, but checking the actual results page is more reliable.
Terms you will see in keyword research services
What is keyword difficulty?
It is a tool's estimate, usually 0 to 100, of how hard a keyword is to rank for, mostly based on the backlinks of current top pages. Each tool calculates it differently, so compare scores within one tool only.
How to understand search intent
Search the keyword and look at what Google shows. Guides mean people want information; product grids mean they want to buy; a map means they want something nearby. Match your page type to that.
What are long tail keywords?
Long-tail keywords are longer, specific searches such as "waterproof trekking shoes for women under 3000". Each has low volume, but together they add up to a large share of searches, and they tend to convert well because the searcher knows what they want.
What is keyword clustering?
Keyword clustering groups keywords that Google answers with the same pages, so one page can target the whole group. It prevents you from writing five thin pages that compete with each other.
You may also hear about LSI keywords. The term is mostly marketing jargon; what matters is covering the related terms and subtopics a complete answer naturally includes.
Tools: free options, Ahrefs and Semrush
Best free keyword research tools
Google Keyword Planner, Google Search Console (for keywords you already appear for), Google Trends, autocomplete, "People also ask" and the free tiers of Ubersuggest or AnswerThePublic. They are enough for a small local business.
How to use Google Keyword Planner without ads
Create a Google Ads account and, during setup, switch to Expert Mode and skip creating a campaign. Keyword Planner then works without running ads, though volumes show as ranges until you spend money.
Ahrefs vs Semrush for keyword research
Both are paid and both are good. Ahrefs is often preferred for backlink data and clean keyword metrics; Semrush has wider marketing features and strong competitor tools. A keyword research report using Ahrefs and Semrush together gives a useful cross-check on volumes. Freelancers selling keyword research services should use their own subscriptions.
Special cases: e-commerce, local, Hindi and YouTube
Generic keyword research often misses these four situations, so mention yours in the order.
Keyword research for ecommerce product pages
Stores need keywords mapped to category pages ("cotton kurtis for women") and to product pages (brand, model, size, color). Avoid targeting the same phrase on a category and a product. See e-commerce SEO for the next step.
How to do keyword research for a local business
Add city and area names to each service, check "near me" variants, and study the map pack competitors. Local volumes look tiny in tools, but the people behind those searches are usually ready to buy.
How to research Hindi keywords
Check both Devanagari and Roman Hindi spellings, such as "शेयर बाजार" and "share bazar". Volumes are under-reported, so rely on autocomplete and YouTube suggestions as well.
How to find keywords for YouTube videos
Use YouTube search autocomplete, the Research tab in YouTube Studio, and tools like vidIQ or TubeBuddy.
From keyword list to content plan, and what to order
Most keyword research services end with a spreadsheet; the better ones end with a publishing schedule.
Keyword research vs topic research
Keyword research finds exact phrases and numbers. Topic research decides which subjects your site should cover and how they link together. Good keyword research services do both.
How to turn keyword research into a content plan
Sort clusters by priority, assign each to a page, give each page a working title and a few questions to answer, then schedule them. That is the keyword research and content plan for a blog most clients really want.
In your free order or posted requirement, share your website, services, target cities, three competitors and whether you want a content plan as well. Review a 10-keyword sample before paying the balance.
Keyword Research: frequently asked questions
How much does keyword research cost in India?
A basic keyword list for one topic usually costs ₹500 to ₹2,000. Full research for a business website, grouped and mapped to pages, typically costs ₹3,000 to ₹12,000. Large stores and content sites cost more. Keyword research services on Naukri Mitra start from ₹499.
How many keywords should I target per page?
One main keyword and its close cluster, which might be five to twenty related phrases with the same intent. Do not try to rank one page for unrelated topics, and do not create separate pages for tiny variations like singular and plural.
How to do competitor keyword research?
Enter competitor domains in Ahrefs or Semrush and look at their organic keywords and top pages. A content gap report shows keywords they rank for and you do not. Competitor analysis is part of most keyword research services, so name three competitors in your brief.
Do I need to redo keyword research every year?
Review it once a year, or when you add services, enter a new city or see traffic flatten. Search behavior shifts slowly, but new product names, seasonal trends and AI answers change which keywords are worth targeting. Many keyword research services offer a cheaper yearly refresh.
Can I do keyword research myself?
Yes, for a small site. Free tools, autocomplete and Search Console go a long way. Paying for keyword research services makes sense when you have many pages to plan, strong competitors, an online store, or no time to learn the tools properly.
Will keyword research alone improve my rankings?
No. It tells you what to target; the pages still have to be written or improved, and the site must be technically sound. Pair the research with on-page work or content writing, otherwise the spreadsheet will just sit in a folder.
- Do not pay the full amount in advance. Pay in parts as the work is delivered.
- Never share your OTP, UPI PIN, card details or bank password with anyone.
- Do not open .apk or .exe files, and do not install AnyDesk, TeamViewer or any screen-sharing app on anyone’s request.
Naukri Mitra only connects clients and freelancers. We are not a party to your agreement, we do not hold or process payments for the work, and we do not guarantee the quality, delivery or payment. Price, work and payment are agreed directly between you. Terms · Prohibited services