Some marketing roles ask you to fill in the blanks on someone else's plan. This one hands you the pen. We're looking for a
Virtual Product Marketing Strategist who can take a product, understand exactly who it's for, and build the story that gets it in front of the right people — from research through launch and everything after.
This is a fully remote position that sits at the intersection of strategy and execution. You won't just be theorizing about positioning in a slide deck; you'll be writing the copy, running the campaigns, and watching the numbers come back to tell you if it worked.
A Little About the Role
You'll be the person who turns market signals into a plan the rest of the company can actually act on. That means building go-to-market strategies for new launches, sharpening the positioning of existing products, and ensuring everyone — from sales to customer success — tells the same story about what we do and why it matters.
What You'll Spend Your Days Doing
- Building product marketing plans that tie directly back to business goals and what your target audience actually needs
- Spotting and prioritizing the marketing opportunities most likely to move visibility and market share
- Shaping go-to-market strategy for new product launches and for upgrades to things we've already shipped
- Digging into industry trends, customer needs, and the competitive landscape through hands-on market research
- Reading customer feedback and sales data closely enough to let it actually change your strategy, not just confirm it
- Building and refining customer personas so marketing efforts land where they're supposed to
- Writing brochures, case studies, white papers, and blog content that hold up to scrutiny
- Partnering with the content team on video, infographics, and webinars that carry real weight
- Planning, running, and optimizing campaigns across digital, social, and email — then checking the metrics to see what actually worked
- Working alongside product management, sales, and customer success so marketing never operates in a silo
- Shaping product positioning and messaging, and keeping a living repository of features, benefits, and differentiators
- Reporting on campaign performance to leadership, with insights that actually inform the next move
- Building community and advocacy around the product, including customer events and webinars
If you've spent time searching "product marketing strategist vacancy near me" only to find every listing quietly wants you in a specific city three days a week, this one's different. Remote here means remote — no asterisk.
What You Bring to the Table
- A bachelor's degree in marketing, business administration, communications, or something adjacent
- Proven product marketing experience, ideally already earned in a remote or virtual setting
- A solid grasp of digital marketing strategy and the tools that support it
- Writing and speaking skills strong enough to represent the product with confidence
- The discipline to manage multiple projects at once without someone checking in constantly
- Comfort with marketing analytics tools and CRM systems
- A creative streak balanced by a genuinely data-driven approach to problem-solving
- Hands-on experience with content creation, campaign management, and market research
Nice Extras
- Working knowledge of SEO, SEM, and social media marketing strategy
- Familiarity with marketing automation platforms
- Strong organizational and project management instincts
- A track record of collaborating well with cross-functional teams in a virtual setting
- An eye for detail and a real commitment to quality over speed
Why This Could Be a Good Fit
At Naukri Mitra, we care about matching people to roles that actually let their skills show — and this opportunity was built with that same idea in mind. You'll have a genuine hand in shaping where our products go next, and the kind of input that gets acted on, not filed away. Anyone quietly browsing virtual product marketing strategist jobs in search of a team that treats marketing as a strategic partner rather than a support function should take a serious look here.
- $125,000 a year, reflecting the strategic weight of this role
- A fully remote setup with no office requirement
- A collaborative environment where your ideas carry real influence
- Ongoing support for your professional growth, not just lip service to it
How We Work Together
This isn't a role where you disappear into a task list. You'll be in regular contact with product, sales, and customer success, trading insights back and forth rather than working in isolation. Meetings happen when they're useful and get skipped when they're not — the goal is momentum, not calendar filler.
Let's Talk
If this sounds like the kind of product marketing strategist role you've been hoping to find, send over a resume and a cover letter that walks through your relevant experience and what you'd bring to this team. We're genuinely looking forward to reading it.
