A hashtag spikes overnight. Nobody on the marketing team knows if it's worth chasing or just noise that'll die by Thursday. That call — made with actual data instead of a hunch — is basically the job. We're hiring a Remote Social Media Data Analyst who can look at a wall of engagement numbers and tell what's real.
Why We Need This Role
Social platforms generate more data than any team can process by gut feel. The brands that win aren't posting the most — they're reading the patterns right. You'll track engagement across Instagram, LinkedIn, TikTok, and X, then turn what you find into something campaign teams can actually act on.
Naukri Mitra is helping fill this opening, and the team behind it treats social data as something worth taking seriously, not a report that gets skimmed once a month and filed away.
What the Job Looks Like
Some days you're watching a trend develop live — catching a sentiment shift or a rising hashtag before it's obvious to everyone else. Other days are slower: building a dashboard, tightening a benchmarking model, running SQL queries to answer a question someone asked in passing three days ago. Both matter equally. An insight that's accurate but late is basically useless.
What You'll Handle
- Track cross-platform engagement and read brand sentiment using NLP tools
- Catch emerging hashtags, influencers, and viral content before they peak
- Turn raw numbers into reports people can actually use — charts, heatmaps, predictive trends
- Tell campaign teams what's working and what isn't, based on the data, not opinion
- Benchmark against competitors and find gaps worth exploiting
- Build and maintain dashboards in Tableau or Google Data Studio
- Present findings to technical and non-technical people alike during strategy syncs
- Work with strategists, UX researchers, and content teams so insights don't sit unused
What Gets You In the Door
You'll need a
Bachelor's degree in Marketing Analytics, Statistics, Digital Communication, or something close.
Experience: we want a minimum of 3 years in social media analytics or digital reporting.
SQL and Python need to be real skills, not something you can technically list — you should be able to pull and manipulate data, not just run a query someone else wrote. Time with social listening tools like Brandwatch or Sprinklr helps a lot. And you'll need to explain a dense statistical finding to a marketing lead without making them feel like they need a data degree to follow along. Since much of this runs async, being comfortable working independently matters, too.
Bonus Points
- Time spent in a remote-first company already
- Actually caring about platform algorithm changes, not just tolerating them
- A knack for explaining complicated findings simply
- Some experience with automation tools like Zapier or Make
Tools You'll Be In Daily
Google Analytics 4, Brandwatch, or Sprinklr; Python and SQL for the heavy lifting. Dashboards live in Tableau, Looker, or Power BI, with Google Sheets pulling live data through APIs when needed. Slack and Notion handle day-to-day coordination, and Meta Business Suite and Hootsuite cover scheduling and tracking.
Pay and What's Attached
The salary here is
$95,640 a year. On top of that:
- Fully remote, flexible hours built around when you actually focus best
- Full medical, dental, and vision coverage
- Generous PTO plus dedicated wellness days
- A stipend for your home office setup
- An annual learning budget for courses in analytics, BI, or visualization
Where It Goes From Here
Solid work here leads somewhere real — Senior Data Analyst, Social Strategy Lead, eventually Head of Digital Analytics if that's the direction you want. Regular feedback and stretch project assignments are built in on purpose, not something you have to fight for.
How the Team Runs
Monthly one-on-one mentorship is standard, not something you request. Async is the default, which means fewer meetings eating your day and more room for the focused analysis this job actually needs. Moving into adjacent areas like brand strategy or digital performance is genuinely on the table, not just a line in a job posting.
Applying
Send your resume with a short example of an insight you generated that actually moved a campaign or strategy decision. This role is open to applicants from the USA, Canada, the UK, the European Union, Australia, India, and other eligible regions. If turning scattered social noise into a clear signal sounds like your kind of work, apply.
