A product doesn't launch itself, and most companies figure that out the hard way — usually mid-launch, when the plan and the execution stop matching up. We're hiring an
Online Product Launch Manager to make sure that gap never opens in the first place. Remote role, full ownership of the launch calendar from the first planning meeting to the post-mortem.
Every launch is really three jobs stacked on top of each other: strategy, project management, and marketing execution. Most people are decent at one of those. We need someone who's genuinely good at all three, because a launch only works when the plan, the timeline, and the campaign move together instead of fighting each other.
The Shape of the Job
You'll own the launch process end to end — not just the marketing push at the end, but the strategic thinking that happens before anyone writes a single line of copy. That means research, planning, cross-team coordination, execution, and then a hard look at the numbers once it's live.
What Lands on Your Plate
- Mapping out product launch plans that tie back to bigger business goals instead of running through a generic checklist
- Digging into market research to figure out the right audiences, size up the competition, and pin down what makes the product stand out
- Getting marketing, sales, and product development in the same room early to agree on shared launch objectives before anyone starts building
- Managing the full launch timeline — deadlines, dependencies, and the inevitable curveballs — from kickoff to post-launch review
- Adjusting the plan mid-flight when something isn't tracking the way it should, instead of sticking to a script that's stopped working
- Building and running digital marketing campaigns designed to build awareness and get people paying attention
- Overseeing content across blog posts, social updates, email, and other promotional material tied to the launch
- Tuning online visibility through SEO, SEM, and other digital tactics to widen the launch's reach
- Keeping internal teams aligned on messaging so the launch feels like one coordinated push, not several disconnected efforts
- Bringing in external partners — influencers, media contacts, industry voices — to extend the launch beyond our own channels
- Reporting launch progress and results to stakeholders on a regular cadence, not just after the fact
- Tracking KPIs throughout and building post-launch reports with real recommendations for the next one
- Watching the customer experience closely during launch windows and resolving issues before they become patterns
Searching "online product launch manager jobs near me" and getting tired of listings that bury the remote option three paragraphs down? This one's remote by design, with occasional travel for team meetings or industry events — not a hidden return-to-office clause.
What You'll Need to Bring
- A bachelor's degree in marketing, business, communications, or something in that family
- 3-5 years of experience in product launch management or a closely related role, with real digital marketing chops
- A track record of launches you can point to and explain, not just describe in general terms
- A knack for keeping multiple moving pieces in the air without letting a single deadline slip
- The kind of data instincts that turn numbers into a decision, not just a footnote in a report
- Hands-on skill with the digital marketing toolkit — SEO, SEM, email marketing, and social media management
- An ability to keep a mixed group of stakeholders truly on the same page, not just copied on updates
- A problem-solver's mindset, with attention to detail sharp enough to catch trouble before it grows
What Working This Way Looks Like
Being remote here isn't just a location detail — it changes how the day is structured. You'll set your own rhythm rather than clocking hours against a fixed schedule. Team meetings and industry events come with the occasional trip, but that's the exception, not a hidden requirement. At Naukri Mitra, we've built this listing around what the role genuinely requires day to day, not around generic language that could describe any marketing job — and that same directness shapes how the team operates once you're in.
Why This Role Is Worth a Look
- $120,000 a year, set at a level that matches someone who's already led launches successfully
- Full remote flexibility, with your week shaped around how you work best
- Genuine room to grow professionally, backed by more than a line in the offer letter
- A culture that welcomes new ideas as something worth testing, not something to second-guess
- The digital tools and resources needed to do the job well without fighting your own setup
Ready to Run Your Next Launch With Us?
If you're a results-driven product launch manager who wants ownership of the whole process, not just the marketing slice, we'd like to hear from you. Send your resume along with a short note on the launches you're proudest of and why this role fits where you're headed next.
