Most marketing teams have automation tools sitting half-used, set up once and never touched again. This role exists to fix that. It's a full-time, remote
Marketing Automation Manager position paying $120,000 a year, built for someone who actually enjoys getting inside platforms like HubSpot, Marketo, or Pardot and making them do more than send a weekly newsletter.
The Core of the Role
You'd own the automation layer end-to-end — building out lead nurture sequences, mapping customer journeys, and ensuring campaigns actually talk to each other rather than running in silos. That means:
- Designing and maintaining automated workflows across email, lead scoring, and multi-channel campaigns
- Managing CRM and marketing platform integrations so data flows cleanly between systems
- Setting up and interpreting campaign analytics to spot what's working and what's wasting budget
- Partnering with sales, content, and product teams to keep automation aligned with what the business actually needs
- Troubleshooting broken workflows before they quietly tank a campaign's performance
If you've been scanning listings for
remote marketing automation manager jobs, this one leans heavily technical — you're not just scheduling emails; you're architecting the system behind them.
Background That Fits
There's flexibility on exact platform experience, but a few things matter more than others:
- Hands-on experience with at least one major automation platform — HubSpot, Marketo, Pardot, Eloqua, or ActiveCampaign
- Working knowledge of CRM systems, ideally Salesforce, and how marketing data feeds into sales pipelines
- Comfort reading campaign data and turning it into decisions, not just dashboards
- Enough technical fluency to handle integrations, list segmentation, and lead scoring logic without needing IT for every change
- Solid project management instincts — automation work touches a lot of moving parts at once
Naukri Mitra tends to prioritize candidates who can point to specific automation builds they've owned, rather than a general list of marketing responsibilities. If you've launched a nurture campaign from scratch or rebuilt a broken lead-scoring model, that's the kind of experience worth highlighting.
A Step Above the Baseline
- Marketing automation certifications (HubSpot, Marketo, or Salesforce Pardot specific)
- Experience with A/B testing frameworks and conversion rate optimization
- Familiarity with SQL or basic scripting for pulling custom reports
- Background working across both B2B and B2C automation environments
What the Job Actually Offers
This isn't a role where automation gets bolted onto someone's existing job — it's the whole focus. That means real budget, real platform access, and enough authority to make structural changes rather than just tweaking subject lines. Compensation is $120,000 annually, with standard benefits, and reviews track actual campaign impact rather than generic activity metrics.
The work is remote by design, not as an afterthought. Teams communicate mostly async, with scheduled check-ins for planning rather than constant meetings. For anyone searching for a marketing automation manager role
from home and hoping to avoid a role that's remote in name only, this one's built around distributed work from the ground up.
Day-to-Day Rhythm
Expect a mix of heads-down building and cross-team coordination. Early in the week often means reviewing campaign performance from the prior cycle; the middle stretch is usually spent building or refining workflows; later in the week tends to shift toward planning with sales or content teams for what's coming next. It's not rigid — priorities shift when a campaign underperforms or a launch date moves — but there's a general shape to it.
Collaboration happens across departments constantly. Sales wants better lead quality, content wants automation that doesn't bottleneck publishing schedules, and leadership wants numbers that prove the automation investment is paying off. Part of the job is translating between those groups.
Ready to Apply
Send a resume along with examples of automation work you've led — specific platforms, specific results, whatever best demonstrates how you think about this kind of work. Applications for this
marketing automation manager role are reviewed as they come in, so earlier submissions are reviewed sooner.
