Remote Paid Ads Manager (Google/Facebook)

Position Overview

We are seeking a strategic, data-driven Remote Paid Ads Manager specializing in Google and Facebook campaigns. In this role, you will take ownership of our digital advertising efforts, using creative targeting and real-time analytics to drive customer acquisition and revenue growth. Reporting directly to the marketing leadership team, this opportunity suits professionals who flourish in a remote-first environment and are passionate about delivering results in performance marketing. With an annual salary of $86,799, this full-time opportunity offers a platform for career expansion, creative autonomy, and measurable impact.

Primary Responsibilities

• Design, execute, and continuously enhance advertising initiatives across Google Ads (Search, Display, YouTube) and Facebook Ads (Meta platforms).
• Conduct detailed audience segmentation and apply lookalike and custom targeting strategies to boost conversions.
• Continuously refine campaign performance using A/B testing, retargeting, bid strategy optimization, and dynamic creative.
• Track and analyze key campaign metrics, including click-through rates, return on ad spend (ROAS), cost per acquisition (CPA), impression share, and conversion rates.
• Collaborate with creative teams to conceptualize and approve ad copy, graphics, and landing page design optimized for paid traffic.
• Provide weekly and monthly performance reports that offer insights and strategic recommendations for scaling.
• Stay current on evolving ad platform policies, targeting capabilities, and compliance requirements.
• Manage advertising budgets strategically to maximize returns without overspending.
• Monitor competitor activity and industry benchmarks to inform ad strategy.
• Align campaigns with larger marketing funnel goals, including brand awareness, lead generation, and retention initiatives.

Ideal Work Environment

We offer a fully remote, collaborative work culture where performance marketing is viewed as a critical growth lever. You’ll join a dynamic team that values initiative, results, and cross-functional collaboration. Flexible scheduling allows you to structure your day around peak productivity, while digital workflows keep the entire team connected, agile, and aligned. We prioritize open communication, continuous learning, and creative freedom within a strategic framework.

Tools and Platforms

Advertising & Analytics

• Google Ads (Search, Display, Performance Max, Video)
• Facebook Ads Manager (Meta Business Suite)
• Google Analytics 4 and Tag Manager
• Hotjar and Crazy Egg for behavioral data

Research & Collaboration

• SEMRush or Ahrefs for competitive keyword discovery
• Slack, Notion, and Asana for project communication and management
• Figma, Canva, or Adobe Creative Suite to collaborate on creatives

Qualifications and Skills

• 3+ years of proven experience running and scaling paid ads on Google and Facebook platforms
• Exceptional analytical skills with a talent for decoding performance data and turning insights into actions
• Familiarity with full-funnel marketing principles and how paid channels complement organic efforts
• Experience managing budgets of $10K/month or higher with a focus on ROAS and acquisition cost efficiency
• Knowledge of campaign attribution models and experience with Google Tag Manager implementation
• Outstanding communication abilities, both written and verbal, enabling you to craft compelling ad copy and provide thoughtful feedback to creative teams
• Self-starter who can thrive in a fully remote environment with limited supervision
• Bonus: Certification in Google Ads or Meta Blueprint, experience with TikTok or LinkedIn Ads

Career Growth Opportunities

This role offers an opportunity to grow into a senior performance marketing strategist or digital marketing director role. As the company scales, you’ll have the chance to lead a paid media team, expand into additional platforms, and shape multi-channel acquisition strategies. We support continuous learning through access to paid courses, conferences, and cross-functional mentorship. Your work will have a meaningful impact on marketing ROI and company expansion.

What We Offer

• Remote-first organization with flexible hours
• Autonomy to lead strategy and execution
• Fast-growing digital brand with high-performance culture
• Transparent KPIs and room for rapid advancement
• Culture of innovation, learning, and collaboration
• Work with seasoned professionals across creative, data, and product teams

Make Your Mark

If you're driven by results, obsessed with data, and ready to lead paid advertising efforts from a remote setting, this is your moment. We're not looking for someone to follow instructions—we're looking for someone to shape the playbook. You’ll influence millions of impressions, hundreds of thousands in spend, and help fuel a growth trajectory built on smart targeting and compelling creative.

Ready to Drive Growth from Anywhere?

We’re excited to meet performance marketers who think strategically, act swiftly, and know how to turn traffic into conversions. Apply now and take the next step in your remote marketing career.