Remote Paid Ads Manager

Introduction to the Role

Are you passionate about optimizing digital campaigns that deliver measurable results? We are seeking a strategic and detail-driven Remote Paid Ads Manager to lead the execution, analysis, and optimization of paid media initiatives across global markets. This opportunity suits individuals who excel in a data-rich environment, embrace experimentation, and know how to combine performance marketing tactics with real-time insights. As a key contributor to our growth marketing team, you will own campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms—empowered by a cutting-edge stack and data science support. This is a remote opportunity with an annual salary of $126,960, designed for professionals ready to scale acquisition and brand visibility from anywhere in the world.

Core Responsibilities

Paid Media Strategy and Execution

• Design and implement full-funnel paid advertising strategies for B2B and B2C campaigns
• Manage multi-channel ad placements across Google Search, Display, YouTube, Facebook, Instagram, LinkedIn, and emerging ad networks.
• Perform thorough keyword research and audience targeting using AI-enhanced platforms.

Campaign Management and Optimization

• Monitor real-time performance through dashboards and dynamic reporting tools like Tableau or Google Looker Studio.
• Execute daily budget pacing, A/B testing, and iterative ad creative adjustments to increase conversion rates.
• Leverage custom audiences, retargeting strategies, and conversion APIs to improve ROAS.

Analytics and Reporting

• Generate in-depth performance analyses using KPIs like CAC, CTR, CVR, LTV, and cost per qualified lead.
• Translate data insights into actionable changes that enhance the entire digital funnel.
• Partner with business intelligence teams to correlate ad performance with customer journey behavior

Cross-Functional Collaboration

• Work cross-functionally with content, design, and product teams to align ad messaging with landing pages and brand guidelines.
• Participate in regular growth sprints to pilot new campaign types, such as CTV and native ads.
• Stay updated on paid media trends and contribute to experimentation roadmaps.

Work Environment and Culture

Our team operates fully remote, fostering a flexible and high-performance work culture. You’ll collaborate with globally distributed teams via Zoom, Slack, Notion, and Miro. We champion async workflows and value autonomy, accountability, and creative exploration. Regular standups and sprint planning ensure alignment while leaving room for deep focus time. Here, you’re encouraged to think like a product owner—every ad you manage is an experiment designed to push boundaries and deliver value.

Tools and Technologies Used

Advertising Platforms

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Twitter Ads
• TikTok Ads

Analytics and BI Tools

• Google Analytics 4
• Looker Studio
• Mixpanel
• Amplitude

Automation and Optimization

• Revealbot
• AdEspresso
• Optmyzr

Project Management and Collaboration

• Notion
• Slack
• Trello
• Miro

Tag Management and Attribution

• Segment
• Google Tag Manager
• Facebook Conversion API

Required Qualifications

Experience and Knowledge

• 4+ years of experience managing paid ad campaigns with budgets exceeding $50K/month
• Demonstrated expertise in end-to-end media buying and real-time bidding environments
• Advanced knowledge of audience segmentation, lookalike modeling, and pixel-based retargeting
• Proficiency in writing compelling ad copy and directing creative assets that drive engagement
• Proven analytical strength combined with comprehensive knowledge of performance marketing metrics
• Experience with UTM management, A/B testing tools, and funnel diagnostics
• Comfort working in a fast-paced remote environment using agile methodologies

Educational Background

• Bachelor’s degree in Marketing, Digital Media, or a related field (or equivalent experience)

Preferred Qualifications

• Google Ads and Meta Blueprint certifications
• Familiarity with scripting languages (e.g., JavaScript) to customize tag and tracking implementations
• Experience with privacy-first strategies in cookieless environments
• Success stories driving performance across international markets

Defining Success in This Role

• 20% increase in ROAS within the first 90 days
• Campaigns achieving < $30 CPL for top-of-funnel audiences
• Seamless coordination between ad creatives and conversion paths
• Adoption of automation tools that reduce manual optimizations by 40%

Growth and Career Advancement

This role offers the chance to evolve into a Senior Performance Marketing Strategist or Paid Media Director, based on campaign success and leadership contributions. You’ll benefit from continuous learning programs, expert guidance, and the opportunity to test high-velocity campaign iterations in a supportive learning environment. You'll also shape our digital experimentation framework and lead knowledge-sharing sessions with internal teams.

Call to Action

Ready to scale high-impact campaigns from anywhere? If you're a data-obsessed digital marketer who thrives on performance, precision, and innovation, this is your opportunity to lead with purpose. Apply now to join a collaborative, growth-centric team that's redefining how digital advertising delivers results.