Remote NFL SEO Specialist

Overview of the Role

We're hiring a Remote NFL SEO Specialist who can blend data-driven strategy with a deep appreciation for football culture. This isn’t just about SEO tactics—it’s about understanding what NFL fans search for, when they search for it, and how to serve them meaningful content in return. If you're someone who thrives on creating measurable digital impact while working in a flexible remote setting, this is your moment. You'll earn $62,237 annually and be part of a remote-first culture where results and ideas are valued equally.

Key Responsibilities

Search Strategy and Execution

• Research NFL-related search trends and develop keyword plans tied to team news, matchups, and league developments.
• Optimize content titles, headers, and descriptions to increase search engine visibility.
• Use data to shape content calendars and optimize existing content based on real-time analytics.

Team Collaboration and Support

• Work with editorial and design teams to ensure every published piece meets SEO standards.
• Provide SEO briefs, optimization checklists, and recommendations during weekly planning sessions.
• Translate SEO performance metrics into actionable guidance for non-technical team members.

Content Enhancement and Link Building

• Refresh and update high-performing articles with new keywords and structure.
• Identify credible backlinking opportunities with trusted fan sites, sports blogs, and industry publishers.
• Support campaigns with custom landing pages and rich content modules.

Industry Awareness

• Keep up with Google algorithm updates and shifts in NFL-related fan search behavior.
• Share findings and suggest adjustments during monthly SEO review meetings.

The Work Environment

You’ll work remotely, asynchronously, and independently, while still being part of a high-performing, supportive team. Communication is clear, frequent, and respectful. You'll have access to the tools and autonomy you need to focus on what matters: creating SEO strategies that bring value to readers and visibility to our brand. Whether you're in a quiet workspace or a busy café, what matters most is the clarity of your ideas and your commitment to execution.

Tools and Technologies You’ll Use

• Search Tools: Ahrefs, Moz, SEMrush for analysis
• Content Optimization: Clearscope and Surfer for score alignment
• Web Management: WordPress CMS
• Analytics Platforms: Google Analytics, Looker Studio for reporting
• Technical SEO: Screaming Frog, Sitebulb, schema testing tools
• HTML Basics: Edit tags, apply markup, improve metadata

Skills and Qualifications

Experience

• At least three years in a role where SEO was your primary responsibility
• Experience improving visibility for a high-volume content site, ideally in sports or media

Technical Abilities

• Confident using analytics and crawling tools
• Able to identify and fix indexing issues, page speed concerns, and mobile performance gaps
• Comfortable tweaking code for small technical adjustments

Communication and Leadership

• Clear communicator who can explain SEO decisions in plain language
• Strong collaborator who respects timelines, feedback, and creative direction
• Passion for football and the stories behind the sport

Opportunities for Growth and Leadership

This role has clear paths for advancement. You could own large campaigns, build out internal SEO resources, or step into a leadership role managing junior analysts. We invest in your future through access to certifications, conference passes, and skill-sharing workshops. If you’re someone who wants more than a checklist job, we’ll give you the runway to soar.

Your Role in the Bigger Picture

What you do will be visible, trackable, and impactful. You’ll make sure fans can find our content when they’re searching for a trade rumor, a playoff preview, or a rookie breakdown. Your decisions will directly influence traffic growth, audience engagement, and brand visibility. It’s about creating a better fan experience—starting at the search bar.

What Success Looks Like

You’ll know you’re succeeding here when your strategies consistently drive higher rankings, your insights improve content performance, and your suggestions are sought out by teammates. You’ll build a track record of wins, not just in reports, but in stronger fan connections and more engaged site traffic. Bring focus, creativity, and consistency, and you'll thrive.

Why Join Us

This role gives you the freedom to do work you’re proud of—on your own terms. It’s fast-paced without being frantic, demanding without being draining. You'll have space to try new things, back them with data, and watch them succeed. Best of all, you'll do it as part of a team that values what you bring to the table, from Monday morning ideas to Sunday night optimizations.

Call to Action

If you're ready to help NFL fans find their favorite content faster and better, this is your chance. Join a team that believes in quality, creativity, and thoughtful growth. Apply now to start shaping digital journeys that inform, engage, and inspire millions every week.