Remote NFL Public Relations Assistant

Overview of the Role

We are seeking a dynamic and detail-oriented Remote NFL Public Relations Assistant to help shape the digital voice of our organization and amplify our brand messaging. This role plays a vital part in maintaining strong media relationships, executing communication strategies, and ensuring brand consistency across multiple channels. Working in a fully remote capacity, you'll work in tandem with internal collaborators and external partners to maintain a positive public image. As the NFL audience evolves in line with digital trends, so does our strategy—this position serves as your gateway into one of the most influential sectors of sports media and entertainment.

Key Responsibilities

Digital Communication Strategy

• Develop compelling press releases, pitch decks, and media kits tailored to digital and broadcast outlets.
• Assist in the creation and distribution of timely public statements and social media responses.
• Monitor media coverage using analytics tools to assess campaign performance and public sentiment.

Stakeholder Engagement

• Coordinate interviews, media briefings, and digital appearances for executives and athletes.
• Support sponsorship communication plans and ensure alignment with brand voice.
• Build and maintain relationships with journalists, podcast hosts, sports influencers, and digital news outlets.

Crisis Management & Reputation Monitoring

• Participate in developing reactive messaging strategies for potential crises.
• Track and report brand mentions and sentiment across major platforms using tools like Meltwater or Cision.
• Update key messaging frameworks as necessary to reflect brand pivots or campaign results.

Event and Campaign Support

• Assist in organizing remote press conferences and virtual events.
• Contribute to digital PR campaign planning for product launches and key game releases.
• Ensure all communications align with NFL compliance standards and messaging protocols.

Tools and Technologies You’ll Use

• Media Monitoring: Cision, Meltwater, Brand24
• Collaboration: Slack, Zoom, Notion
• Content Management: WordPress, Buffer, Airtable
• Analytics: Google Analytics, Sprout Social, Power BI dashboards
• Design Support: Canva, Adobe Express for media graphics

Work Environment

This position operates in a fast-paced, entirely remote setup. You’ll be working across time zones with a team that values inclusivity, creativity, and agility. We embrace modern workflows and data-backed communication techniques to stay ahead in sports broadcasting and public engagement. Flexibility, time-zone autonomy, and access to leading-edge cloud-based tools ensure that our Public Relations Assistants are empowered and connected regardless of location.

Innovation in Our Culture

We are committed to anticipating and adapting to emerging trends in both the NFL and digital media landscapes. As part of the team, you'll be encouraged to experiment with new engagement formats—whether it's live social audio, real-time fan polling, or AI-supported sentiment tracking. We value data-informed decisions and strive for meaningful impact in every campaign, leaning on real-time dashboards to track effectiveness and inform our next move.

What We’re Looking For

• Proficiency in crafting and conveying messages specifically suited for sports communication.
• Experience in remote communication or digital PR strategy.
• Familiarity with football industry terminology and NFL cultural landscape.
• Demonstrated success working with public relations tech stacks (e.g., media tracking software).
• Outstanding planning capabilities with keen judgment for task prioritization effectively in real-time.
• Ability to interpret performance analytics and pivot messaging strategies accordingly.
• Creativity in content ideation and knowledge of emerging digital trends.

Preferred Qualifications

• Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.
• 1–3 years of experience in a PR assistant, media coordinator, or digital communications role.
• Remote team experience or collaboration within a distributed workforce.
• Exposure to NFL PR workflows or involvement in sports-related communications projects.

Career Growth and Development

Joining us means being part of an evolving communications department that fosters both personal and professional growth. You’ll have access to mentorship programs, performance-based incentives, and opportunities to lead your digital campaigns over time. This role serves as an excellent launchpad for future positions, such as PR Manager, Digital Strategist, or Media Relations Specialist.

Why Join Us?

Working in NFL public relations from a remote setting allows you to contribute to one of the most exciting industries from anywhere. Our team values authenticity, storytelling, and purpose-driven messaging. Here, you'll gain hands-on experience with top-tier tools, contribute to compelling campaigns, and directly impact how millions experience the NFL's voice in the media. With an annual salary of $53,131, this position offers the stability of full-time work combined with the flexibility of a virtual workspace.

Apply Today and Shape Sports Media

If you’re passionate about media communications and love the fast pace of NFL culture, this is your opportunity to step into a role where digital meets influence. Be the voice behind the action—apply now to become part of a group that champions forward-thinking ideas, meaningful outcomes, and inclusion. Let's redefine public relations for the modern fan.