Remote Market Research Analyst Jobs in Canada

Introduction to the Role

This role presents a valuable chance to make an impact remotely as a Market Research Analyst, providing high-level business strategies with focused, data-driven insights. From your home office, you’ll dive into detailed research projects that uncover customer needs, track market developments, and measure brand effectiveness. You'll help teams make informed choices with timely, accurate, and relevant findings tailored for action.

Key Responsibilities

Research & Analysis

• Conduct in-depth market research studies to evaluate trends and consumer shifts.
• Build detailed customer profiles using both qualitative and quantitative research.
• Organize and analyze raw data to discover useful business intelligence
• Stay updated on domestic and international competitors and industry practices
• Structure findings into organized data sets to ensure consistency and clarity

Reporting & Presentation

• Develop easy-to-understand reports and visual summaries for decision-makers
• Create BI dashboards to reflect KPIs and operational metrics
• Turn complex data into meaningful narratives with practical applications
• Present data in formats suitable for both technical and non-technical audiences

Strategic Impact

• Use evidence-based insights to influence branding and marketing approaches
• Measure public perception and identify opportunities to improve brand reach
• Assess gaps in the market to propose new product or service ideas
• Inform pricing, placement, and promotional strategies with research-driven input

Essential Skills and Experience

Technical Proficiency

• Skilled in Excel, Tableau, Power BI, or similar data visualization tools
• Hands-on experience with survey software like Typeform or SurveyMonkey
• Working knowledge of Python, SPSS, or R for conducting advanced analysis
• Familiar with techniques like market segmentation, SWOT, and competitor benchmarking
• Comfortable tracking digital behavior through tools like Google Analytics

Communication & Precision

• Confident in crafting reports and summaries for varied business units
• Ability to break down complicated results for clients and senior leadership
• Exceptional focus on accuracy and deadlines in reporting and analysis
• History of using data to support marketing, strategy, or growth plans

Work Environment and Culture

Remote Work Culture

You’ll thrive in an agile, remote-first environment that prioritizes independent work, open communication, and result-oriented contributions. Our team uses online collaboration tools to stay connected and organized, giving you the autonomy to manage your workload while maintaining shared goals and support. We encourage innovation, deep thinking, and critical questioning to drive better outcomes.

Tools and Technologies

• Excel and Google Sheets for detailed analysis and calculations
• Tableau, Power BI for dynamic data dashboards
• Google Analytics and SEMrush for web and search data evaluation
• Salesforce and HubSpot to align market research with sales strategy
• Slack, Zoom, Trello, and Notion for remote team communication

Qualifications and Background

Education and Experience

• Bachelor’s degree in Business Analytics, Market Research, or related field
• At least 2 years of hands-on experience working in a research-focused role
• Demonstrated ability to manage remote projects independently
• Strong professional examples of using research to influence strategy

Business Impact

• Proven success in identifying trends that led to business improvements
• Experienced in using research tools to find untapped market opportunities
• Comfortable aligning recommendations with broader company goals
• Aware of key business drivers in the Canadian economy and how to track them

Compensation and Benefits

• Annual salary of $76,000 for a fully remote position
• Flexible hours to suit your work style and time zone
• Access to mentorship, training, and cross-functional learning programs
• Paid time off, wellness benefits, and potential bonuses tied to performance
• Inclusion in a forward-thinking, growth-driven team culture

Career Growth and Development

This position opens doors to strategic leadership roles in analytics, insights, and planning. You’ll refine technical and storytelling skills, gain experience across departments, and participate in initiatives that shape future company direction. With access to educational tools and internal development tracks, you’ll be supported to grow your career and take on greater responsibility over time.

Success Metrics

You’ll be evaluated on the clarity and impact of your reports, responsiveness to shifting project needs, and your ability to anticipate stakeholder questions. Strong performance in this position entails consistently delivering practical, data-driven solutions, earning recognition for your reliability, and having a measurable impact on company performance. Your work will be a vital tool for leadership teams.

Call to Action

If you love turning data into direction, this role is your next step. Join us as a Remote Market Research Analyst and help shape more innovative strategies for the future. Apply now and contribute where insight meets action.