Remote eCommerce Email Marketing Specialist

Role Overview

Are you passionate about crafting powerful email marketing campaigns that reach the right audience at the right time? As a Remote eCommerce Email Marketing Specialist, you’ll bring strategy and storytelling together to inspire action, boost engagement, and cultivate long-term customer relationships. Working within a supportive remote-first team, you’ll have the opportunity to influence brand voice, develop automated marketing flows, and shape the customer journey across multiple digital touchpoints. With your expertise in performance marketing and empathy-driven communication, you’ll be a key player in the growth of our eCommerce initiatives. We offer a flexible and inclusive environment that respects your individuality and empowers you to make a meaningful impact.

Key Responsibilities

Strategy and Execution of Email Campaigns

• Plan, create, and deploy automated and promotional email campaigns that reflect our brand tone, align with marketing initiatives, and drive revenue.
• Ensure messaging consistency across all digital campaigns, adapting for seasonal promotions and product launches.
• Conduct A/B testing on subject lines, content blocks, send times, and calls to action to increase effectiveness.

Personalization and Lifecycle Marketing

• Develop segmentation strategies that address specific user behaviors, purchase patterns, and engagement levels.
• Manage customer lifecycle email programs, from onboarding to post-purchase retention campaigns.
• Collaborate with product, content, and customer success teams to build seamless journeys that anticipate user needs.

Analysis and Optimization

• Utilize analytics platforms to monitor key campaign performance metrics, including open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe trends.
• Present monthly performance reports with insights and recommendations for improvement.
• Regularly audit email flows for technical issues, content accuracy, and design responsiveness.

Coordination with Cross-Functional Teams

• Partner with design and UX teams to ensure emails are visually appealing and mobile-responsive.
• Work with developers to troubleshoot deliverability issues and maintain healthy list hygiene.
• Integrate customer feedback from service and sales channels to inform campaign tone and messaging priorities.

Our Team Culture

Inclusive by Design

We are proud of our intentionally inclusive workplace where diverse ideas, backgrounds, and voices come together. From day one, you’ll be welcomed into a culture that listens, learns, and grows together. Team members across locations collaborate openly and respectfully, valuing individuality as much as shared goals.

Work-Life Flexibility

We understand that balance fuels productivity. This remote role offers autonomy in your schedule and work style, allowing you to produce your best work on your terms. Whether you're a night owl or an early riser, we respect the rhythm that suits you.

Connected Remote Culture

We may work in different time zones, but our team stays tightly knit. Through regular video calls, virtual brainstorming sessions, digital whiteboards, and informal team chats, we prioritize collaboration and teamwork. We celebrate achievements, share learning moments, and ensure every team member feels connected.

Platforms and Tools You’ll Use

• Email Service Providers: Klaviyo, ActiveCampaign, Mailchimp
• eCommerce Tools: Shopify, WooCommerce, BigCommerce
• Analytics & Reporting: Looker Studio, GA4, built-in ESP analytics
• Collaboration: Notion, Slack, Loom, Asana
• Tech Know-How: Basic HTML and CSS knowledge preferred for troubleshooting formatting issues

Required Qualifications

• 3+ years of experience in email marketing, ideally within the eCommerce space
• Proven results in lifecycle campaigns, including cart abandonment, win-back, and promotional sequences
• Deep understanding of segmentation logic and audience targeting
• Strong writing, proofreading, and editing skills tailored for performance marketing
• Experience working independently in a remote environment with minimal supervision
• Proficiency in campaign analytics and conversion tracking

Bonus Skills (Preferred, Not Required)

• Experience creating campaigns for global or multilingual audiences
• Familiarity with compliance best practices, including GDPR, CAN-SPAM, CASL
• Knowledge of cross-channel strategies involving SMS, push notifications, and paid media retargeting
• An understanding of organic SEO and how email marketing fits into a broader digital strategy

Growth and Development

We believe that when you grow, we grow. You’ll have access to:

• A personal learning budget to invest in certifications, courses, or resources
• Internal mentorship from experienced marketing leaders
• The chance to lead special projects or test new tools
• Transparent feedback sessions and clear paths for advancement

Your role will evolve with you, starting as a specialist and growing into strategic ownership as your impact and confidence increase.

First 90 Days: Milestones for Success

• Launch your first campaign within the first two weeks
• Audit and suggest improvements for at least three existing email flows
• Analyze performance and present insights by the end of your first month
• Collaborate with at least four departments to align messaging across the user journey
• Help shape the future of retention marketing by offering new campaign ideas based on data and intuition

Compensation and Benefits

• Annual salary: $66,000
• Remote-first policy: Work from anywhere with flexible hours
• Healthcare coverage: Physical and mental health plans available
• Paid time off: Generous vacation, wellness days, and sick leave
• Work setup stipend: Support for home office equipment and software
• Education support: Monthly stipend for online learning or personal development
• Virtual team events: Quarterly gatherings, coffee chats, and creativity workshops

Why You Should Apply

You’ll be joining a compassionate, collaborative, and curious team that believes in doing meaningful work without compromising personal values or balance. If you’re excited by the idea of blending data with storytelling and want to own your projects end-to-end, this is the opportunity you’ve been looking for.

Let’s build something valuable together—apply now and bring your expertise to a team where inclusion is a strength, innovation is encouraged, and marketing is deeply human.