Remote Content Strategist Jobs in Canada

Introduction to the Opportunity

Are you passionate about building narratives that shape digital identities and drive audience engagement? This Remote Content Strategist role offers a unique chance to lead the development of impactful content strategies for a wide-reaching digital platform—all from the comfort of your home, anywhere in Canada. If you're someone who thrives on cross-functional collaboration, thrives in data-informed environments, and is excited by the challenge of optimizing content performance, this role is made for you.

Why This Role Matters

Our digital presence is a cornerstone of brand communication, customer experience, and business growth. As a Content Strategist, you'll not only oversee editorial direction and campaign messaging but also align content initiatives with long-term marketing goals. Your ability to distill brand values into resonant, search-optimized storytelling will have a direct impact on user engagement and retention. This is your opportunity to leave a measurable mark on a fast-growing organization by elevating its voice across digital channels.

Core Responsibilities

Strategic Planning and Execution

• Develop and manage long-term content roadmaps tailored to digital marketing and brand initiatives.
• Conduct in-depth audits to assess content effectiveness and SEO alignment across all channels.
• Define tone, messaging pillars, and style guides to ensure consistent voice and brand alignment.

Content Development and Optimization

• Oversee the creation of high-performing digital assets, including blog posts, landing pages, and whitepapers.
• Collaborate with SEO specialists to implement optimization strategies for organic visibility.
• Integrate user behavior data and engagement metrics to refine content strategies continuously.

Cross-Functional Collaboration

• Work closely with product marketing, design, and UX teams to align messaging across web and product experiences.
• Guide freelance and in-house writers with editorial direction, feedback, and performance tracking.
• Coordinate campaign content needs with email, paid media, and social media teams.

Performance Monitoring and Reporting

• Utilize data platforms such as GA4, Ahrefs, and Hotjar to track content KPIs
• Present insights to leadership with clear recommendations for future content enhancements
• Run periodic content gap analyses to identify new opportunities for strategic expansion.

Ideal Work Environment

Our distributed team believes in flexibility, creativity, and making a meaningful impact. You'll thrive in a digital-first workspace where asynchronous collaboration and autonomy are respected. Daily stand-ups, idea-sharing sprints, and team retrospectives are designed to foster creativity and keep everyone aligned. We prioritize work-life balance while maintaining a high standard for delivery and innovation.

Tools and Platforms You'll Use

You'll be equipped with a full suite of advanced tools and platforms designed to streamline workflow and performance:

• Content Management Systems (WordPress, Contentful)
• Project management platforms (Asana, Trello, or ClickUp)
• SEO and content tools (Ahrefs, Clearscope, Google Search Console)
• Analytics dashboards (GA4, HubSpot, Looker Studio)
• Collaboration software (Slack, Zoom, Miro)

Qualifications and Skills Required

Core Competencies

• 4+ years of experience in content strategy, editorial planning, or digital marketing
• Superior content development abilities emphasizing precision, tone, and audience engagement
• Proficient in content lifecycle management and cross-platform publishing

Technical Proficiency

• Understanding of on-page SEO best practices and search engine behavior
• Familiarity with UX writing principles and conversion-focused copy
• Ability to interpret web metrics and make data-informed decisions

Soft Skills That Shine

• Independent problem solver with a proactive mindset
• Comfortable leading strategy while receiving feedback with openness
• Detail-oriented, organized, and capable of managing multiple content streams simultaneously

What You’ll Gain

This position offers more than a paycheck—it’s an invitation to lead with creativity, learn alongside industry leaders, and define your growth path. You’ll benefit from mentorship opportunities, access to online training, and the ability to propose new initiatives that shape the direction of content operations. Whether you aim to specialize further in content analytics or evolve into a broader marketing leadership role, this team is committed to nurturing that journey.

Growth Path and Advancement

We actively promote from within and encourage professional development through:

• Quarterly performance reviews and personalized goal setting
• Cross-training opportunities in UX research, CRO, and brand marketing
• Access to leadership summits, webinars, and certifications in SEO and content strategy

Salary and Benefits

• Annual salary of $93,586
• Flexible working hours with no commute
• Comprehensive health coverage, including mental wellness support
• Generous vacation policy and quarterly wellness days
• Monthly internet and home office stipends

Ready to Apply?

If you’re a storytelling strategist with a passion for clarity, optimization, and impact, we’d love to hear from you. Join a team that celebrates thoughtful work, encourages experimentation, and empowers every voice. Apply today and help us create content that not only reaches audiences but also resonates.