Remote Brand Strategist

Position Overview

Step into a pivotal role where creativity meets strategic vision. As a Remote Brand Strategist, you’ll develop emotionally resonant brand narratives that connect with diverse audiences. From shaping voice and tone to aligning brand identity with long-term goals, you’ll play a central role in how the world experiences our brand, without stepping into an office.

With an annual salary of $118,841, this opportunity is crafted for branding experts who excel in fast-paced, collaborative, and impact-driven environments. You’ll lead initiatives that clarify brand values, influence customer perception, and leave a lasting imprint on everything from digital campaigns to internal communications.

Key Responsibilities

Strategic Direction and Brand Identity

• Shape brand positioning strategies grounded in research and long-range planning.
• Translate organizational values into clear, consistent language that is used across all communication channels.
• Lead the evolution of brand architecture to support new initiatives, products, and market expansion.

Campaign Innovation and Messaging Development

• Partner with creative, editorial, and outreach teams to shape unified brand campaigns.
• Create concept frameworks and messaging pillars that inform visuals, tone, and narrative.
• Ensure brand messaging is thoughtfully embedded into all creative materials.

Market Research and Audience Understanding

• Analyze customer segments using qualitative and quantitative research methods.
• Develop brand personas that guide content creation, product positioning, and customer experience.
• Monitor brand perception in the marketplace and adjust strategies accordingly.

Consistency and Brand Governance

• Maintain dynamic brand guidelines that evolve in tandem with business growth.
• Evaluate internal and external assets to ensure brand accuracy and alignment.
• Provide mentorship and support to team members on effective brand representation.

Content Alignment and Digital Branding

• Support editorial and content marketing teams with tone-of-voice alignment.
• Collaborate on long-term content roadmaps and promotional calendars.
• Optimize brand storytelling across channels, including websites, blogs, email campaigns, and social media.

Work Environment

This role is 100% remote, offering flexibility without compromising connection. Our team communicates through weekly check-ins, creative brainstorms, and real-time collaboration via asynchronous tools. You’ll be part of an environment where ownership, initiative, and creative freedom are valued.

We celebrate independent thinking and give our team members room to innovate, test, and iterate. Whether you're conducting research from a café or presenting strategy from your home office, your work will directly influence high-level brand decisions.

Tools & Technology

• Project Management: Notion, Asana, Trello
• Creative Collaboration: Figma, Adobe Creative Cloud
• Analytics & Insights: Google Analytics, Brandwatch, Typeform
• Internal Communication: Slack, Loom, Zoom
• Content Tools: Airtable, CoSchedule, Grammarly

Required Qualifications

Professional Experience

• Minimum of 5 years in brand strategy, creative direction, or similar roles.
• Track record of driving successful brand campaigns across multiple touchpoints.
• Solid understanding of integrated marketing communications and customer experience.

Core Competencies

• Expertise in creating brand narratives that reflect values and resonate emotionally.
• Comfortable managing complex projects from concept to launch.
• Sharp critical reasoning skills with a talent for transforming data into strategic actions.
• Excellent writing and editing skills, especially in messaging and positioning.

Desired Attributes

• Highly collaborative and proactive in cross-team engagement.
• Curious, adaptable, and tuned into evolving branding and design trends.
• Passionate about brand equity, visual language, and emotional connection.
• Able to distill complex ideas into accessible, audience-focused messaging.

Growth & Leadership Opportunities

This position is not static—it’s a launchpad. You’ll be positioned to:

• Step into senior brand leadership roles.
• Lead global rebranding initiatives.
• Develop new sub-brand or product naming strategies.
• Mentor junior strategists and influence organizational branding culture.

If you’re looking to expand your impact and help build a brand with global relevance, this is your chance. From internal culture campaigns to external storytelling, your work will span influence and visibility.

Inclusion and Team Culture

We believe creativity thrives in an inclusive space. Our team reflects a range of backgrounds, perspectives, and experiences. We champion equity, welcome challenge, and encourage openness. Your individuality isn’t just welcomed—it’s celebrated.

We empower our team members to bring their whole selves to the work they do. Because when everyone feels seen and supported, great ideas follow.

A Brand With Purpose

You’ll help elevate a brand that stands for something, one rooted in impact, human connection, and innovation. This is your opportunity to do purpose-driven work while advancing your craft.

We’re not building followers. We’re building believers.

Call to Action

If you’re ready to help define and amplify a brand’s voice, shape strategy that moves people, and work in an environment that prioritizes creativity and integrity, this is your role.

Your next big career step is here. Apply today and bring your branding vision to life.