Digital Marketing Specialist

Location: Lucknow

We are seeking a dynamic and creative Digital Marketing Specialist to join our team in Lucknow. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various platforms. Whether you're a seasoned professional or a fresh graduate eager to dive into the world of digital marketing, we welcome applicants of all ages and backgrounds to apply for this exciting opportunity.

Key Responsibilities:

1. Strategy Development: Collaborate with the marketing team to develop comprehensive digital marketing strategies that align with our overall objectives and target audience.
2. Campaign Management: Plan and execute digital marketing campaigns across multiple channels, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
3. Content Creation: Produce engaging and relevant content for our digital platforms, including website copy, blog posts, social media updates, and email newsletters.
4. Social Media Management: Manage our social media accounts, including creating content calendars, scheduling posts, engaging with followers, and analyzing performance metrics.
5. SEO Optimization: Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.
6. Email Marketing: Design and execute email marketing campaigns, including crafting compelling email copy, segmenting email lists, and analyzing campaign performance.
7. Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics and social media insights. Generate reports to track key metrics and identify areas for improvement.
8. Stay Updated: Stay abreast of the latest trends and best practices in digital marketing, and proactively identify new opportunities for innovation and growth.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (for freshers). Relevant work experience in digital marketing or a similar role (for experienced candidates).
• Strong understanding of digital marketing concepts, including SEO, PPC, social media marketing, and email marketing.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Ads Manager, and MailChimp.
• Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels.
• Analytical mindset with the ability to interpret data and draw actionable insights to optimize campaign performance.
• Creative thinker with a passion for innovation and staying ahead of industry trends.

Age and Gender Inclusivity:

We believe that diversity drives innovation, and we welcome applicants of all ages and genders to apply for this position. Whether you're a fresh graduate eager to kickstart your career or an experienced professional looking for new challenges, we encourage you to apply and bring your unique perspective to our team.

Apply Now:

If you're ready to take your digital marketing career to the next level and join a dynamic team in Lucknow, click on the "Apply Now" button below to submit your application. We look forward to hearing from you!