Remote Social Media Specialist

Overview

Are you a data-driven content strategist who thrives in a fast-paced digital environment? We are seeking a Remote Social Media Specialist to become a vital contributor in shaping and steering the charge in growing our online presence across multiple platforms. With a strong foundation in platform analytics, creative storytelling, and tech-integrated workflows, you'll help drive audience growth, elevate engagement, and deliver meaningful results. This role offers complete remote flexibility, cutting-edge collaboration tools, and an opportunity to shape a brand's voice from anywhere.

Key Responsibilities

Social Strategy Development

• Design and execute cross-platform social strategies that align with business goals.
• Define key performance indicators (KPIs) and leverage platform-specific metrics to inform campaign direction.
• Apply insights from audience segmentation tools to fine-tune content for targeted reach.

Content Planning & Creation

• Manage editorial calendars across various platforms, including Instagram, LinkedIn, X (formerly Twitter), TikTok, and Facebook.
• Collaborate with creative and product teams to create visually compelling and value-driven content.
• Leverage trending formats like Reels, Stories, and interactive polls to maximize platform engagement.

Platform Management & Optimization

• Use scheduling tools like Buffer, Later, or Hootsuite for automation and analytics.
• Implement A/B testing for post performance, CTA variations, and content types.
• Adapt posts based on time zone data, regional audience behavior, and real-time analytics.

Analytics & Performance Reporting

• Produce weekly dashboards using tools like Sprout Social, Google Analytics, and Meta Insights.
• Track campaign ROI and optimize spend on promoted content.
• Provide actionable takeaways backed by metrics such as click-through rate, audience growth rate, and engagement per impression.

Community Engagement & Brand Monitoring

• Actively manage inboxes and comments with brand-aligned responses.
• Monitor mentions and sentiment via social listening platforms like Brand24 or Mention.
• Implement feedback loops by collaborating with Customer Experience and Product teams.

Tools and Technologies

Creative and Collaboration Tools

• Daily work involves Canva, Adobe Express, Notion, and Figma for design collaboration.

Workflow and Project Management

• Use Trello or Asana for project tracking and task prioritization.
• Optimize workflows through Zapier automation and Google Workspace integrations.

Work Culture and Environment

Team Culture

• Join a remote-first team that believes in asynchronous work, creative freedom, and clear communication.
• Monthly digital offsites and weekly virtual stand-ups keep our team aligned and inspired.

Flexibility

• Expect autonomy, ownership, and support to test bold ideas and advance your professional growth.

Desired Qualifications

Experience and Expertise

• At least two years of hands-on involvement in digital marketing and online engagement coordination, or content strategy.
• Strong command of platform trends, community management, and performance marketing.
• Experience running paid campaigns across Meta Ads Manager and LinkedIn Ads is a plus.

Technical and Creative Skills

• Familiar with content performance optimization and post formatting best practices.
• Exceptional writing skills with an eye for tone, brevity, and clarity.
• Ability to distill analytics into narratives that influence strategic decisions.

Core Competencies

• Self-starter with strong organizational skills and remote communication etiquette.
• Values transparency, inclusivity, and experimentation.
• Can manage multiple platforms, priorities, and projects simultaneously.

Compensation and Career Growth

This is a full-time remote position with an annual salary of $54,455.
We offer quarterly learning stipends, performance-based bonuses, and a fast-growing digital environment ideal for career advancement in social media marketing.

What Makes This Role Unique

You won’t just manage content—you’ll shape digital storytelling that connects deeply with our community. This role combines creative expression with measurable impact, providing you with space to experiment, iterate, and lead from the front.

Call to Action

If you’re passionate about platform growth, love digging into analytics, and believe that social media can drive real business impact, this is your moment. Bring your strategic mind, your creative spark, and your remote-first mindset to a team that values your unique voice and vision.

Apply today and make your mark in the digital world.