Remote Website Conversion Rate Optimization (CRO) Specialist

Introduction: Shape the Digital Journey with Data

Are you passionate about turning web visitors into loyal customers through precise testing and behavioral insight? Join a team that thrives on data-driven decisions and innovation. We're on the hunt for a Remote Website CRO Specialist who’s excited about optimizing every pixel and element of the user journey. In this fully remote role, you'll work on high-traffic websites, using top-tier tools to boost conversion rates and deliver measurable business impact. Annual compensation: $85,000.

About the Role: Where UX Meets Performance

As our CRO Specialist, you’ll lead optimization strategies across various platforms. Your mission? To identify conversion barriers, execute A/B and multivariate tests, and translate findings into actionable results. You’ll collaborate with UX designers, developers, marketers, and data analysts to continuously refine our digital touchpoints.

Key Responsibilities

• Conduct deep-dive audits into website user behavior, leveraging tools like Hotjar, Google Analytics 4, and Mixpanel.
• Design and implement A/B, multivariate, and split URL tests using platforms such as VWO, Optimizely, or Google Optimize
• Translate qualitative and quantitative data into test hypotheses
• Create test plans with clearly defined KPIs, timelines, and risk considerations
• Work closely with UX/UI teams to develop wireframes and prototypes for high-impact test variants
• Monitor test performance in real time and adjust variables for improved insights
• Present optimization reports with a focus on key metrics: bounce rate, conversion rate, funnel drop-off, and more
• Collaborate with developers to deploy and QA test variations across responsive devices

Tools and Technologies

• Testing Platforms: Optimizely, VWO, Convert, Google Optimize
• Analytics Suites: Google Analytics 4, Mixpanel, Heap
• Behavioral Tools: Hotjar, Crazy Egg, FullStory
• Design & Prototyping: Figma, Adobe XD, InVision
• Tag Management: Google Tag Manager
• Data Integration: Looker Studio, Power BI, Tableau

Work Environment: Built for Remote Innovation

You'll work in a fully distributed, asynchronous team that values deep work and meaningful collaboration. Expect to connect with colleagues across different time zones using tools like Slack, Notion, Loom, and Zoom. Our culture promotes autonomy, trust, and innovation.

What to Expect:

• Weekly sprint planning with product and design teams
• Autonomy in proposing test ideas backed by research and data
• An inclusive culture that values cross-functional input and strategic experimentation
• Performance-driven mindset with a strong support system

Qualifications

• 3+ years of experience in CRO or digital experience optimization
• Demonstrated ability to plan and deliver impactful optimization experiments
• Firm grasp of user psychology, behavioral science, and UX principles
• Comfortable using heatmaps, session recordings, and user flows to uncover patterns
• Ability to interpret complex datasets into actionable insights
• Solid understanding of HTML, CSS, and front-end behavior (not coding-heavy, but enough to communicate with devs)
• Experience working with remote analytics dashboards and reporting tools
• Excellent written and verbal communication skills

Success Metrics

• Improved conversion rates across core funnels (signups, sales, leads)
• Reduction in bounce and exit rates
• Increase in average session duration and scroll depth
• Revenue lift attributed to A/B testing and iterative optimizations
• Enhanced user experience via refined journeys and faster loading times

Growth Opportunities

We don’t just optimize websites—we optimize careers. In this role, you’ll have the chance to:

• Lead major experimentation initiatives across multiple properties
• Receive quarterly stipends for certifications and industry events (CXL, Digital Summit, etc.)
• Mentor junior analysts and testers as we expand our digital experimentation team
• Contribute to internal knowledge bases and thought leadership blogs on performance strategy

Why You’ll Love Working Here

• 100% Remote Forever — Work from anywhere that fuels your creativity
• Flexible Hours — Optimize your productivity schedule
• Paid Learning Time — Every quarter includes time dedicated to skills development
• Health & Wellness Benefits — Generous insurance, mental health support, and fitness reimbursement
• Transparent Culture — Open roadmap sessions and data-backed decision making

Call to Action: Ready to Redefine Results?

If you thrive in a digital world where innovation meets analytics, this is your moment. Join a forward-thinking team that’s obsessed with performance and passionate about user experience. Apply now to become a core part of our conversion strategy—and let’s build something impactful together.

Take the next step in your remote career. Let’s unlock the next level of optimization, together.