Remote CRM Manager (eCommerce)

Role Overview

Join a fast-paced and digitally native eCommerce environment as a Remote CRM Manager, where you'll play a central role in crafting and executing personalized customer engagement strategies. This fully remote role offers the opportunity to oversee end-to-end CRM operations, enhance retention, and drive lifecycle marketing through tailored, data-driven campaigns. With an annual salary of $117,846, this position is ideal for candidates passionate about leveraging customer data to drive brand loyalty, revenue growth, and long-term customer value. You’ll act as a bridge between technical insights and user experience, ensuring that every communication touchpoint is optimized for relevance and impact. This role extends beyond automation—it’s about strengthening meaningful relationships through timely and relevant interactions.

Core Responsibilities

• Develop, manage, and optimize CRM strategies that drive customer loyalty and increase lifetime value.
• Create and maintain segmentation frameworks for personalized customer journeys.
• Design multi-channel communication strategies including email, SMS, push notifications, and in-app messages.
• Coordinate lifecycle marketing programs, including onboarding, win-back, upsell, and cross-sell campaigns.
• Partner with cross-functional teams to align CRM efforts with broader brand goals.
• Implement data-backed improvements through A/B testing and ongoing performance analysis.
• Generate clear, actionable reports around customer behavior, engagement, and ROI.
• Drive automation strategies to reduce churn and improve conversion rates.
• Adhere to global data regulations and maintain responsible practices in user privacy.
• Leverage forecasting models and behavior trends to design relevant outreach strategies.

Preferred Qualifications

• Minimum 5 years in a CRM or retention marketing role, preferably in a DTC eCommerce setting.
• Deep experience with customer journey mapping, lifecycle strategy, and retention metrics.
• Demonstrated success in implementing CRM best practices in remote work settings.
• Proficient in CRM tools like Klaviyo, Salesforce Marketing Cloud, or HubSpot.
• Skilled in using dashboards and reporting suites like Looker, Google Data Studio, or Power BI.
• Proven ability to design, launch, and iterate high-converting automated campaigns.
• Experience handling large-scale customer databases and user permissions.
• Excellent collaborator who communicates clearly with remote teams.
• Comfortable in a virtual-first company culture focused on metrics and innovation.

Tools and Technology Stack

CRM Platforms

• Klaviyo
• Salesforce
• HubSpot

Analytics and Reporting Tools

• Google Analytics
• Mixpanel
• Tableau
• Looker

Communication and Collaboration Platforms

• Slack
• Zoom
• Notion

Project and Campaign Management

• Asana
• Trello
• Postscript
• Mailchimp

A/B Testing and Data Management

• Optimizely
• VWO
• Segment
• Zapier

Remote Work Environment

This is a 100% remote role designed for professionals who thrive independently while contributing meaningfully to a collaborative team culture. You'll work within a globally distributed environment that values clarity, asynchronous communication, and ownership. With flexible hours and a straightforward results-first approach, this position empowers you to balance strategic thinking with hands-on execution. You’ll have autonomy in your day-to-day while being supported by a tight-knit, innovative team.

Growth Opportunities

You’ll step into a high-impact role that directly influences customer satisfaction and business outcomes. Opportunities to advance include leadership tracks in customer retention, digital strategy, and customer experience optimization. As the CRM function expands, you may lead new initiatives, pilot emerging platforms, and drive transformation projects at scale. Your insights will also be central to decisions across product, growth, and customer support functions.

What Success Looks Like

• Increase in customer retention rate by 15% within the first 6 months.
• The development and rollout of advanced segmentation strategies led to a 20% increase in campaign performance.
• Elevated CRM contribution to total revenue via reactivation, repeat purchase, and reduced churn.
• Fully automated onboarding flows for new customers that achieve above-average engagement.
• Real-time dashboards and insights that support data-led decision-making across marketing.

What You Bring

• Strategic mindset and a bias toward action.
• Commitment to improving customer satisfaction and comprehension of shopper behavior.
• Capacity to merge intuition with analytical thinking to deliver resonant campaigns.
• Precision and accuracy when managing CRM tools, data sources, and timelines.
• Confidence navigating ambiguity and adapting in a fast-paced digital landscape.
• Drive to build long-term customer value through ethical, insight-driven communication.

Call to Action

If you’re a CRM strategist with an eye for detail, a heart for personalization, and the ambition to redefine retention in eCommerce, this is your stage. Step into a role where your voice will shape campaigns, your insights will drive growth, and your strategies will impact thousands of customers. Apply today to become part of a forward-thinking team and elevate how eCommerce connects with its customers—remotely, intelligently, and authentically.